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Direct Digital Holdings (Direct Digital Holdings) ROE % : -112.41% (As of Dec. 2023)


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What is Direct Digital Holdings ROE %?

ROE % is calculated as Net Income divided by its average Total Stockholders Equity over a certain period of time. Direct Digital Holdings's annualized net income for the quarter that ended in Dec. 2023 was $-4.9 Mil. Direct Digital Holdings's average Total Stockholders Equity over the quarter that ended in Dec. 2023 was $4.4 Mil. Therefore, Direct Digital Holdings's annualized ROE % for the quarter that ended in Dec. 2023 was -112.41%.

The historical rank and industry rank for Direct Digital Holdings's ROE % or its related term are showing as below:

DRCT' s ROE % Range Over the Past 10 Years
Min: -165.54   Med: -46.93   Max: 197.49
Current: 47.95

During the past 5 years, Direct Digital Holdings's highest ROE % was 197.49%. The lowest was -165.54%. And the median was -46.93%.

DRCT's ROE % is ranked better than
95.14% of 987 companies
in the Media - Diversified industry
Industry Median: 2.49 vs DRCT: 47.95

Direct Digital Holdings ROE % Historical Data

The historical data trend for Direct Digital Holdings's ROE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Direct Digital Holdings ROE % Chart

Direct Digital Holdings Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23
ROE %
- -165.54 -151.23 197.49 57.37

Direct Digital Holdings Quarterly Data
Dec19 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
ROE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 117.81 -134.02 129.40 257.35 -112.41

Competitive Comparison of Direct Digital Holdings's ROE %

For the Advertising Agencies subindustry, Direct Digital Holdings's ROE %, along with its competitors' market caps and ROE % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Direct Digital Holdings's ROE % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's ROE % distribution charts can be found below:

* The bar in red indicates where Direct Digital Holdings's ROE % falls into.



Direct Digital Holdings ROE % Calculation

Direct Digital Holdings's annualized ROE % for the fiscal year that ended in Dec. 2023 is calculated as

ROE %=Net Income (A: Dec. 2023 )/( (Total Stockholders Equity (A: Dec. 2022 )+Total Stockholders Equity (A: Dec. 2023 ))/ count )
=1.986/( (4.595+2.328)/ 2 )
=1.986/3.4615
=57.37 %

Direct Digital Holdings's annualized ROE % for the quarter that ended in Dec. 2023 is calculated as

ROE %=Net Income (Q: Dec. 2023 )/( (Total Stockholders Equity (Q: Sep. 2023 )+Total Stockholders Equity (Q: Dec. 2023 ))/ count )
=-4.904/( (6.397+2.328)/ 2 )
=-4.904/4.3625
=-112.41 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROE %, the net income of the last fiscal year and the average total shareholder equity over the fiscal year are used. In calculating the quarterly data, the net income data used here is four times the quarterly (Dec. 2023) net income data. ROE % is displayed in the 30-year financial page.


Direct Digital Holdings  (NAS:DRCT) ROE % Explanation

ROE % measures the rate of return on the ownership interest (shareholder's equity) of the common stock owners. It measures a firm's efficiency at generating profits from every unit of shareholders' equity (also known as net assets or assets minus liabilities). ROE % shows how well a company uses investment funds to generate earnings growth. ROE %s between 15% and 20% are considered desirable.

The factors that affect a company's ROE % can be illustrated with the three-step DuPont Analysis:

ROE %(Q: Dec. 2023 )
=Net Income/Total Stockholders Equity
=-4.904/4.3625
=(Net Income / Revenue )*(Revenue / Total Assets)*(Total Assets / Total Stockholders Equity)
=(-4.904 / 164.048)*(164.048 / 77.879)*(77.879 / 4.3625)
=Net Margin %*Asset Turnover*Equity Multiplier
=-2.99 %*2.1064*17.8519
=ROA %*Equity Multiplier
=-6.3 %*17.8519
=-112.41 %

With this breakdown, it is clear that if a company grows its Net Profit Margin, its Asset Turnover, or its Leverage, it can grow its ROE %.

The factors that affect a company's ROE % can also be illustrated with the five-step DuPont Analysis:

ROE %(Q: Dec. 2023 )
=Net Income/Total Stockholders Equity
=-4.904/4.3625
=(Net Income / Pre-Tax Income) * (Pre-Tax Income / Operating Income) * (Operating Income / Revenue) * (Revenue / Total Assets) * (Total Assets / Total Stockholders Equity)
= (-4.904 / -3.292) * (-3.292 / 0.152) * (0.152 / 164.048) * (164.048 / 77.879) * (77.879 / 4.3625)
= Tax Burden * Interest Burden * Operating Margin % * Asset Turnover * Equity Multiplier
= 1.4897 * -21.6579 * 0.09 % * 2.1064 * 17.8519
=-112.41 %

Note: The net income data used here is four times the quarterly (Dec. 2023) net income data. The Revenue data used here is four times the quarterly (Dec. 2023) revenue data. The same rule applies to Pre-Tax Income and Operating Income.
* In the five-step DuPont Analysis, Operating Income is only available for non-financial companies. Thus, for Insurance companies, we use EBIT as a substitution of Operating Income. For Banks, both Operating Income and EBIT is unavailable. Thus we combined Interest Burden and Operating Margin % into Pretax Margin %, and the DuPont Analysis is divided into four components instead.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Net Income is used.

Because a company can increase its ROE % by having more financial leverage, it is important to watch the equity multiplier when investing in high ROE % companies. Like ROA %, ROE % is calculated with only 12 months data. Fluctuations in company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.

Asset light businesses require very few assets to generate very high earnings. Their ROE %s can be extremely high.


Direct Digital Holdings ROE % Related Terms

Thank you for viewing the detailed overview of Direct Digital Holdings's ROE % provided by GuruFocus.com. Please click on the following links to see related term pages.


Direct Digital Holdings (Direct Digital Holdings) Business Description

Traded in Other Exchanges
N/A
Address
1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.
Executives
W Keith Smith director, 10 percent owner, officer: President
Diana P Diaz officer: Interim CFO 9220 KIRBY DRIVE SUITE 500, HOUSTON TX 77054
Mistelle Locke director C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH, SUITE 1310, HOUSTON TX 77027
Maria Vilchez Lowrey officer: Chief Growth Officer C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH STE 1310, HOUSTON TX 77027
Timothy Grittani 10 percent owner PO BOX 20551, COLUMBUS OH 43220
Richard Cohen director C/O DUNE ENERGY, INC., TWO SHELL PLAZA, 777 WALKER STREET, SUITE 2300, HOUSTON TX 77002
Antoinette Renee Leatherberry director C/O ZOETIS INC., 10 SYLVAN WAY, PARSIPPANY NJ 07054
Susan Echard officer: Chief Financial Officer C/O TRINITY CAPITAL INC., 3075 WEST RAY ROAD, SUITE 525, CHANDLER AZ 85226
Mark D Walker director, 10 percent owner, officer: Chairman and CEO C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
Anu Pillai officer: Chief Technology Officer C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
Direct Digital Management, Llc 10 percent owner 1233 WEST LOOP S., SUITE 1170, HOUSTON TX 77027