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Direct Digital Holdings (Direct Digital Holdings) Piotroski F-Score : 6 (As of May. 17, 2024)


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What is Direct Digital Holdings Piotroski F-Score?

The zones of discrimination were as such:

Good or high score = 7, 8, 9
Bad or low score = 0, 1, 2, 3

Direct Digital Holdings has an F-score of 6 indicating the company's financial situation is typical for a stable company.

The historical rank and industry rank for Direct Digital Holdings's Piotroski F-Score or its related term are showing as below:

DRCT' s Piotroski F-Score Range Over the Past 10 Years
Min: 5   Med: 6   Max: 6
Current: 6

During the past 5 years, the highest Piotroski F-Score of Direct Digital Holdings was 6. The lowest was 5. And the median was 6.


Direct Digital Holdings Piotroski F-Score Historical Data

The historical data trend for Direct Digital Holdings's Piotroski F-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Direct Digital Holdings Piotroski F-Score Chart

Direct Digital Holdings Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23
Piotroski F-Score
N/A N/A N/A 5.00 6.00

Direct Digital Holdings Quarterly Data
Dec19 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Piotroski F-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.00 N/A N/A 5.00 6.00

Competitive Comparison of Direct Digital Holdings's Piotroski F-Score

For the Advertising Agencies subindustry, Direct Digital Holdings's Piotroski F-Score, along with its competitors' market caps and Piotroski F-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Direct Digital Holdings's Piotroski F-Score Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's Piotroski F-Score distribution charts can be found below:

* The bar in red indicates where Direct Digital Holdings's Piotroski F-Score falls into.


How is the Piotroski F-Score calculated?

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Dec23) TTM:Last Year (Dec22) TTM:
Net Income was -1.334 + 1.195 + 3.351 + -1.226 = $2.0 Mil.
Cash Flow from Operations was 3.163 + 0.02 + 1.492 + -1.858 = $2.8 Mil.
Revenue was 21.223 + 35.404 + 59.472 + 41.012 = $157.1 Mil.
Gross Profit was 6.433 + 10.073 + 11.753 + 9.316 = $37.6 Mil.
Average Total Assets from the begining of this year (Dec22)
to the end of this year (Dec23) was
(58.126 + 53.184 + 62.15 + 86.748 + 69.01) / 5 = $65.8436 Mil.
Total Assets at the begining of this year (Dec22) was $58.1 Mil.
Long-Term Debt & Capital Lease Obligation was $29.4 Mil.
Total Current Assets was $43.1 Mil.
Total Current Liabilities was $32.4 Mil.
Net Income was -0.672 + 2.614 + 0.811 + 1.413 = $4.2 Mil.

Revenue was 11.37 + 21.261 + 25.985 + 30.743 = $89.4 Mil.
Gross Profit was 4.781 + 8.336 + 7.461 + 8.745 = $29.3 Mil.
Average Total Assets from the begining of last year (Dec21)
to the end of last year (Dec22) was
(36 + 35.701 + 45.858 + 53.801 + 58.126) / 5 = $45.8972 Mil.
Total Assets at the begining of last year (Dec21) was $36.0 Mil.
Long-Term Debt & Capital Lease Obligation was $23.8 Mil.
Total Current Assets was $31.3 Mil.
Total Current Liabilities was $25.6 Mil.

*Note: If the latest quarterly/semi-annual/annual total assets data is 0, then we will use previous quarterly/semi-annual/annual data for all the items in the balance sheet.

Profitability

Question 1. Return on Assets (ROA)

Net income before extraordinary items for the year divided by Total Assets at the beginning of the year.

Score 1 if positive, 0 if negative.

Direct Digital Holdings's current Net Income (TTM) was 2.0. ==> Positive ==> Score 1.

Question 2. Cash Flow Return on Assets (CFROA)

Net cash flow from operating activities (operating cash flow) divided by Total Assets at the beginning of the year.

Score 1 if positive, 0 if negative.

Direct Digital Holdings's current Cash Flow from Operations (TTM) was 2.8. ==> Positive ==> Score 1.

Question 3. Change in Return on Assets

Compare this year's return on assets (1) to last year's return on assets.

Score 1 if it's higher, 0 if it's lower.

ROA (This Year)=Net Income/Total Assets (Dec22)
=1.986/58.126
=0.03416715

ROA (Last Year)=Net Income/Total Assets (Dec21)
=4.166/36
=0.11572222

Direct Digital Holdings's return on assets of this year was 0.03416715. Direct Digital Holdings's return on assets of last year was 0.11572222. ==> Last year is higher ==> Score 0.

Question 4. Quality of Earnings (Accrual)

Compare Cash flow return on assets (2) to return on assets (1)

Score 1 if CFROA > ROA, 0 if CFROA <= ROA.

Direct Digital Holdings's current Net Income (TTM) was 2.0. Direct Digital Holdings's current Cash Flow from Operations (TTM) was 2.8. ==> 2.8 > 2.0 ==> CFROA > ROA ==> Score 1.

Funding

Question 5. Change in Gearing or Leverage

Compare this year's gearing (long-term debt divided by average total assets) to last year's gearing.

Score 0 if this year's gearing is higher, 1 otherwise.

Gearing (This Year: Dec23)=Long-Term Debt & Capital Lease Obligation/Average Total Assets from Dec22 to Dec23
=29.351/65.8436
=0.44576846

Gearing (Last Year: Dec22)=Long-Term Debt & Capital Lease Obligation/Average Total Assets from Dec21 to Dec22
=23.809/45.8972
=0.51874624

Direct Digital Holdings's gearing of this year was 0.44576846. Direct Digital Holdings's gearing of last year was 0.51874624. ==> This year is lower or equal to last year. ==> Score 1.

Question 6. Change in Working Capital (Liquidity)

Compare this year's current ratio (current assets divided by current liabilities) to last year's current ratio.

Score 1 if this year's current ratio is higher, 0 if it's lower

Current Ratio (This Year: Dec23)=Total Current Assets/Total Current Liabilities
=43.083/32.354
=1.33161278

Current Ratio (Last Year: Dec22)=Total Current Assets/Total Current Liabilities
=31.285/25.572
=1.22340842

Direct Digital Holdings's current ratio of this year was 1.33161278. Direct Digital Holdings's current ratio of last year was 1.22340842. ==> This year's current ratio is higher. ==> Score 1.

Question 7. Change in Shares in Issue

Compare the number of shares in issue this year, to the number in issue last year.

Score 0 if there is larger number of shares in issue this year, 1 otherwise.

Direct Digital Holdings's number of shares in issue this year was 15.019. Direct Digital Holdings's number of shares in issue last year was 15.01. ==> There is larger number of shares in issue this year. ==> Score 0.

Efficiency

Question 8. Change in Gross Margin

Compare this year's gross margin (Gross Profit divided by sales) to last year's.

Score 1 if this year's gross margin is higher, 0 if it's lower.

Gross Margin (This Year: TTM)=Gross Profit/Revenue
=37.575/157.111
=0.23916212

Gross Margin (Last Year: TTM)=Gross Profit/Revenue
=29.323/89.359
=0.32814826

Direct Digital Holdings's gross margin of this year was 0.23916212. Direct Digital Holdings's gross margin of last year was 0.32814826. ==> Last year's gross margin is higher ==> Score 0.

Question 9. Change in asset turnover

Compare this year's asset turnover (total sales for the year divided by total assets at the beginning of the year) to last year's asset turnover ratio.

Score 1 if this year's asset turnover ratio is higher, 0 if it's lower

Asset Turnover (This Year)=Revenue/Total Assets at the Beginning of This Year (Dec22)
=157.111/58.126
=2.70293844

Asset Turnover (Last Year)=Revenue/Total Assets at the Beginning of Last Year (Dec21)
=89.359/36
=2.48219444

Direct Digital Holdings's asset turnover of this year was 2.70293844. Direct Digital Holdings's asset turnover of last year was 2.48219444. ==> This year's asset turnover is higher. ==> Score 1.

Evaluation

Piotroski F-Score= Que. 1+ Que. 2+ Que. 3+Que. 4+Que. 5+Que. 6+Que. 7+Que. 8+Que. 9
=1+1+0+1+1+1+0+0+1
=6

Good or high score = 7, 8, 9
Bad or low score = 0, 1, 2, 3

Direct Digital Holdings has an F-score of 6 indicating the company's financial situation is typical for a stable company.

Direct Digital Holdings  (NAS:DRCT) Piotroski F-Score Explanation

The developer of the system is Joseph D. Piotroski is relatively unknown accounting professor who shuns publicity and rarely gives interviews.

He graduated from the University of Illinois with a B.S. in accounting in 1989, received an M.B.A. from Indiana University in 1994. Five years later, in 1999, after earning a Ph.D. in accounting from the University of Michigan, he became an associate professor of accounting at the University of Chicago.

In 2000, he wrote a research paper called "Value Investing: The Use of Historical Financial Statement Information to Separate Winners from Losers" (pdf).

He wanted to see if he can develop a system (using a simple nine-point scoring system) that can increase the returns of a strategy of investing in low price to book (referred to in the paper as high book to market) value companies.

What he found was something that exceeded his most optimistic expectations.

Buying only those companies that scored highest (8 or 9) on his nine-point scale, or F-Score as he called it, over the 20 year period from 1976 to 1996 led to an average out-performance over the market of 13.4%.

Even more impressive were the results of a strategy of investing in the highest F-Score companies (8 or 9) and shorting companies with the lowest F-Score (0 or 1).

Over the same period from 1976 to 1996 (20 years) this strategy led to an average yearly return of 23%, substantially outperforming the average S&P 500 index return of 15.83% over the same period.


Direct Digital Holdings Piotroski F-Score Related Terms

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Direct Digital Holdings (Direct Digital Holdings) Business Description

Traded in Other Exchanges
N/A
Address
1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.
Executives
W Keith Smith director, 10 percent owner, officer: President
Diana P Diaz officer: Interim CFO 9220 KIRBY DRIVE SUITE 500, HOUSTON TX 77054
Mistelle Locke director C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH, SUITE 1310, HOUSTON TX 77027
Maria Vilchez Lowrey officer: Chief Growth Officer C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH STE 1310, HOUSTON TX 77027
Timothy Grittani 10 percent owner PO BOX 20551, COLUMBUS OH 43220
Richard Cohen director C/O DUNE ENERGY, INC., TWO SHELL PLAZA, 777 WALKER STREET, SUITE 2300, HOUSTON TX 77002
Antoinette Renee Leatherberry director C/O ZOETIS INC., 10 SYLVAN WAY, PARSIPPANY NJ 07054
Susan Echard officer: Chief Financial Officer C/O TRINITY CAPITAL INC., 3075 WEST RAY ROAD, SUITE 525, CHANDLER AZ 85226
Mark D Walker director, 10 percent owner, officer: Chairman and CEO C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
Anu Pillai officer: Chief Technology Officer C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
Direct Digital Management, Llc 10 percent owner 1233 WEST LOOP S., SUITE 1170, HOUSTON TX 77027