Direct Digital Holdings (Direct Digital Holdings) Cash-to-Debt : 0.17 (As of Dec. 2023)

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What is Direct Digital Holdings Cash-to-Debt?

Cash to Debt Ratio measures the financial strength of a company. It is calculated as a company's cash, cash equivalents, and marketable securities divide by its debt. Direct Digital Holdings's cash to debt ratio for the quarter that ended in Dec. 2023 was 0.17.

If Cash to Debt ratio is less than 1, the company cannot pay off its debt using the cash in hand. Here we can see, Direct Digital Holdings couldn't pay off its debt using the cash in hand for the quarter that ended in Dec. 2023.

The historical rank and industry rank for Direct Digital Holdings's Cash-to-Debt or its related term are showing as below:

DRCT' s Cash-to-Debt Range Over the Past 10 Years
Min: 0.12 Med: 0.17 Max: 0.7
Current: 0.17

During the past 5 years, Direct Digital Holdings's highest Cash to Debt Ratio was 0.70. The lowest was 0.12. And the median was 0.17.

DRCT's Cash-to-Debt is ranked worse than
80.27% of 1039 companies
in the Media - Diversified industry
Industry Median: 1.28 vs DRCT: 0.17

Direct Digital Holdings Cash-to-Debt Historical Data

The historical data trend for Direct Digital Holdings's Cash-to-Debt can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Note: An indication of "No Debt" does not necessarily mean that the company has no debt obligations; it could be due to missing data in the quarterly or annual report. Use caution when interpreting this information.

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Direct Digital Holdings Cash-to-Debt Chart

Direct Digital Holdings Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Cash-to-Debt

0.70

0.12

0.23

0.16

0.17

Direct Digital Holdings Quarterly Data
	Dec19	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Cash-to-Debt	Get a 7-Day Free Trial										0.16	0.27	0.23	0.23	0.17

Competitive Comparison of Direct Digital Holdings's Cash-to-Debt

For the Advertising Agencies subindustry, Direct Digital Holdings's Cash-to-Debt, along with its competitors' market caps and Cash-to-Debt data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Direct Digital Holdings's Cash-to-Debt Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's Cash-to-Debt distribution charts can be found below:

* The bar in red indicates where Direct Digital Holdings's Cash-to-Debt falls into.

Direct Digital Holdings Cash-to-Debt Calculation

This is the ratio of a company's Cash, Cash Equivalents, Marketable Securities to its debt. The debt includes the Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation. This ratio measures the financial strength of a company. This ratio is updated quarterly.

Direct Digital Holdings's Cash to Debt Ratio for the fiscal year that ended in Dec. 2023 is calculated as:

Cash to Debt Ratio	=	Cash, Cash Equivalents, Marketable Securities	/	Total Debt
	=	Cash, Cash Equivalents, Marketable Securities	/	(Short-Term Debt & Capital Lease Obligation	+	Long-Term Debt & Capital Lease Obligation)
	=	5.116	/	(1.604	+	29.351)
	=	0.17

Direct Digital Holdings's Cash to Debt Ratio for the quarter that ended in Dec. 2023 is calculated as:

Cash to Debt Ratio	=	Cash, Cash Equivalents, Marketable Securities	/	Total Debt
	=	Cash, Cash Equivalents, Marketable Securities	/	(Short-Term Debt & Capital Lease Obligation	+	Long-Term Debt & Capital Lease Obligation)
	=	5.116	/	(1.604	+	29.351)
	=	0.17

Direct Digital Holdings (NAS:DRCT) Cash-to-Debt Explanation

If Cash to Debt ratio is greater than 1, the company can pay off its debt using the cash in hand. If it is smaller than 1, it means the company has more debt than the cash in hands. In this case, it is important to look the the company's Interest Coverage. Ben Graham requires that a company must have an Interest Coverage of at least 5.

Direct Digital Holdings Cash-to-Debt Related Terms

Thank you for viewing the detailed overview of Direct Digital Holdings's Cash-to-Debt provided by GuruFocus.com. Please click on the following links to see related term pages.

Direct Digital Holdings (Direct Digital Holdings) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Direct Digital Holdings Inc (NAS:DRCT) » Definitions » Cash-to-Debt

Comparable Companies

Traded in Other Exchanges

N/A

Address

1177 West Loop South, Suite 1310, Houston, TX, USA, 77027

Website

https://www.directdigitalholdings.com

Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.

Executives

W Keith Smith	director, 10 percent owner, officer: President
Diana P Diaz	officer: Interim CFO	9220 KIRBY DRIVE SUITE 500, HOUSTON TX 77054
Mistelle Locke	director	C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH, SUITE 1310, HOUSTON TX 77027
Maria Vilchez Lowrey	officer: Chief Growth Officer	C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH STE 1310, HOUSTON TX 77027
Timothy Grittani	10 percent owner	PO BOX 20551, COLUMBUS OH 43220
Richard Cohen	director	C/O DUNE ENERGY, INC., TWO SHELL PLAZA, 777 WALKER STREET, SUITE 2300, HOUSTON TX 77002
Antoinette Renee Leatherberry	director	C/O ZOETIS INC., 10 SYLVAN WAY, PARSIPPANY NJ 07054
Susan Echard	officer: Chief Financial Officer	C/O TRINITY CAPITAL INC., 3075 WEST RAY ROAD, SUITE 525, CHANDLER AZ 85226
Mark D Walker	director, 10 percent owner, officer: Chairman and CEO	C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
Anu Pillai	officer: Chief Technology Officer	C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
Direct Digital Management, Llc	10 percent owner	1233 WEST LOOP S., SUITE 1170, HOUSTON TX 77027