Purple Innovation (Purple Innovation) ROCE % : -24.61% (As of Dec. 2023)

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What is Purple Innovation ROCE %?

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Purple Innovation's annualized ROCE % for the quarter that ended in Dec. 2023 was -24.61%.

Purple Innovation ROCE % Historical Data

The historical data trend for Purple Innovation's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Purple Innovation ROCE % Chart

Purple Innovation Annual Data

Trend

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

ROCE %

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-60.35

-111.25

0.71

29.67

-38.79

Purple Innovation Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
ROCE %	Get a 7-Day Free Trial															131.02	-27.13	-45.43	-46.99	-24.61

Purple Innovation ROCE % Calculation

Purple Innovation's annualized ROCE % for the fiscal year that ended in Dec. 2023 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2023 )		(A: Dec. 2022 )		(A: Dec. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2023 )		(A: Dec. 2022 )		(A: Dec. 2023 )
	=	-119.24	/	( ( (433.333 - 98.129)	+	(390.625 - 110.982) )	/ 2 )
	=	-119.24	/	( (335.204	+	279.643)	/ 2 )
	=	-119.24	/	307.4235
	=	-38.79 %

Purple Innovation's ROCE % of for the quarter that ended in Dec. 2023 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Dec. 2023 )		(Q: Sep. 2023 )		(Q: Dec. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Dec. 2023 )		(Q: Sep. 2023 )		(Q: Dec. 2023 )
	=	-70.836	/	( ( (397.973 - 101.972)	+	(390.625 - 110.982) )	/ 2 )
	=	-70.836	/	( ( 296.001	+	279.643 )	/ 2 )
	=	-70.836	/	287.822
	=	-24.61 %

(1) Note: The EBIT data used here is four times the quarterly (Dec. 2023) EBIT data.

Purple Innovation (NAS:PRPL) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Purple Innovation ROCE % Related Terms

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Purple Innovation (Purple Innovation) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Furnishings, Fixtures & Appliances » Purple Innovation Inc (NAS:PRPL) » Definitions » ROCE %

Comparable Companies

Traded in Other Exchanges

N/A

Address

4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84043

Website

https://www.purple.com

Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms, and other products. It sells its products through online channels, traditional wholesale partners and third-party online retailers.

Executives

Jack Roddy	officer: Chief People Officer	C/O SEAWORLD ENTERTAINMENT, INC., 9205 SOUTH PARK CENTER LOOP, SUITE 400, ORLANDO FL 32819
Tricia Mcdermott	officer: Chief Legal Officer	C/O PURPLE INNOVATION, INC., 4100 NORTH CHAPEL RIDGE RD., SUITE 200, LEHI UT 84043
Todd E. Vogensen	officer: Chief Financial Officer	11215 METRO PARKWAY, FORT MYERS FL 33966
Gary T Dicamillo	director	888 WASHINGTON STREET, DEDHAM MA 02027
Douglas Scott Peterson	director	4100 N. CHAPEL RIDGE ROAD, SUITE 200, LEHI UT 84043
Casey Kale Mcgarvey	officer: Chief Legal Officer and Sec.	123 EAST 200 NORTH, ALPINE UT 84004
Jeffery Scott Kerby	officer: Chief of Owned Retail	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
Seth Lane Darling	director	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
R Carter Pate	director	5739 WORTHAM LANE, DALLAS TX 75252
Robert Demartini	director, officer: Acting CEO	102 WHITE PINE CANYON ROAD, PARK CITY UT 84060
Erika Serow	director	4100 N. CHAPEL RIDGE ROAD, SUITE 200, LEHI UT 84043
Eric Scott Haynor	officer: Chief Operating Officer	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
Coliseum Capital Management, Llc	director, 10 percent owner	105 ROWAYTON AVENUE, ROWAYTON CT 06853
Keira Krausz	officer: Chief Marketing Officer	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
Jeffrey Layne Hutchings	officer: Chief Innovation Officer	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043