Purple Innovation (Purple Innovation) GF Value Rank : 8 (As of May. 03, 2024)

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What is Purple Innovation GF Value Rank?

Purple Innovation has the GF Value Rank of 8.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Purple Innovation's GF Value Rank

For the Furnishings, Fixtures & Appliances subindustry, Purple Innovation's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Purple Innovation's GF Value Rank Distribution in the Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Purple Innovation's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Purple Innovation's GF Value Rank falls into.

Purple Innovation GF Value Rank Related Terms

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Purple Innovation (Purple Innovation) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Furnishings, Fixtures & Appliances » Purple Innovation Inc (NAS:PRPL) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

4100 North Chapel Ridge Road, Suite 200, Lehi, UT, USA, 84043

Website

https://www.purple.com

Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms, and other products. It sells its products through online channels, traditional wholesale partners and third-party online retailers.

Executives

Jack Roddy	officer: Chief People Officer	C/O SEAWORLD ENTERTAINMENT, INC., 9205 SOUTH PARK CENTER LOOP, SUITE 400, ORLANDO FL 32819
Tricia Mcdermott	officer: Chief Legal Officer	C/O PURPLE INNOVATION, INC., 4100 NORTH CHAPEL RIDGE RD., SUITE 200, LEHI UT 84043
Todd E. Vogensen	officer: Chief Financial Officer	11215 METRO PARKWAY, FORT MYERS FL 33966
Gary T Dicamillo	director	888 WASHINGTON STREET, DEDHAM MA 02027
Douglas Scott Peterson	director	4100 N. CHAPEL RIDGE ROAD, SUITE 200, LEHI UT 84043
Casey Kale Mcgarvey	officer: Chief Legal Officer and Sec.	123 EAST 200 NORTH, ALPINE UT 84004
Jeffery Scott Kerby	officer: Chief of Owned Retail	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
Seth Lane Darling	director	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
R Carter Pate	director	5739 WORTHAM LANE, DALLAS TX 75252
Robert Demartini	director, officer: Acting CEO	102 WHITE PINE CANYON ROAD, PARK CITY UT 84060
Erika Serow	director	4100 N. CHAPEL RIDGE ROAD, SUITE 200, LEHI UT 84043
Eric Scott Haynor	officer: Chief Operating Officer	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
Coliseum Capital Management, Llc	director, 10 percent owner	105 ROWAYTON AVENUE, ROWAYTON CT 06853
Keira Krausz	officer: Chief Marketing Officer	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043
Jeffrey Layne Hutchings	officer: Chief Innovation Officer	4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI UT 84043