Pramara Promotions (NSE:PRAMARA) ROCE % : 21.88% (As of Mar. 2023)

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What is Pramara Promotions ROCE %?

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Pramara Promotions's annualized ROCE % for the quarter that ended in Mar. 2023 was 21.88%.

Pramara Promotions ROCE % Historical Data

The historical data trend for Pramara Promotions's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Pramara Promotions ROCE % Chart

Pramara Promotions Annual Data

Trend

Mar21

Mar22

Mar23

ROCE %

10.06

19.03

21.88

Pramara Promotions Semi-Annual Data
	Mar21	Mar22	Mar23
ROCE %	10.06	19.03	21.88

Pramara Promotions ROCE % Calculation

Pramara Promotions's annualized ROCE % for the fiscal year that ended in Mar. 2023 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Mar. 2023 )		(A: Mar. 2022 )		(A: Mar. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Mar. 2023 )		(A: Mar. 2022 )		(A: Mar. 2023 )
	=	65.142	/	( ( (619.455 - 326.171)	+	(613.922 - 311.626) )	/ 2 )
	=	65.142	/	( (293.284	+	302.296)	/ 2 )
	=	65.142	/	297.79
	=	21.88 %

Pramara Promotions's ROCE % of for the quarter that ended in Mar. 2023 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Mar. 2023 )		(Q: Mar. 2022 )		(Q: Mar. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Mar. 2023 )		(Q: Mar. 2022 )		(Q: Mar. 2023 )
	=	65.142	/	( ( (619.455 - 326.171)	+	(613.922 - 311.626) )	/ 2 )
	=	65.142	/	( ( 293.284	+	302.296 )	/ 2 )
	=	65.142	/	297.79
	=	21.88 %

(1) Note: The EBIT data used here is one times the annual (Mar. 2023) EBIT data.

Pramara Promotions (NSE:PRAMARA) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Pramara Promotions ROCE % Related Terms

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Pramara Promotions (NSE:PRAMARA) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Pramara Promotions Ltd (NSE:PRAMARA) » Definitions » ROCE %

Comparable Companies

Traded in Other Exchanges

N/A

Address

CTS No. 4 ETC Chandivali Farm Road, A-208, Boomerang Equity Bussi Park, Sakinaka, Andheri East, Mumbai, MH, IND, 400072

Website

http://www.pramara.com

Pramara Promotions Ltd is a promotional marketing agency. The company is engaged in the business of ideation, conceptualization, designing manufacturing, and marketing of promotional products and gift items for clients across sectors, such as FMCG, QSR, pharma, beverage companies non-alcoholic and alcoholic, cosmetic, telecom, media, and others. It offers services such as Cross Promotions, Loyalty and rewards, Corporate Gifting, Toy Retail, Sweepstakes promotions, and more. The company also manufactures the products under an OEM arrangement, where the company manufactures products such as water bottles, pens, and others which are branded with the company's logo or design and used as promotional merchandise.

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