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Pramara Promotions (NSE:PRAMARA) Financial Strength : 4 (As of Mar. 2023)


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What is Pramara Promotions Financial Strength?

Pramara Promotions has the Financial Strength Rank of 4.

GuruFocus Financial Strength Rank measures how strong a company's financial situation is. It is based on these factors:

1. The debt burden that the company has as measured by its Interest Coverage (current year). The higher, the better.
2. Debt to revenue ratio. The lower, the better.
3. Altman Z-Score.

Pramara Promotions's Interest Coverage for the quarter that ended in Mar. 2023 was 1.38. Pramara Promotions's debt to revenue ratio for the quarter that ended in Mar. 2023 was 0.67. As of today, Pramara Promotions's Altman Z-Score is 3.71.


Competitive Comparison of Pramara Promotions's Financial Strength

For the Advertising Agencies subindustry, Pramara Promotions's Financial Strength, along with its competitors' market caps and Financial Strength data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pramara Promotions's Financial Strength Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Pramara Promotions's Financial Strength distribution charts can be found below:

* The bar in red indicates where Pramara Promotions's Financial Strength falls into.



Pramara Promotions Financial Strength Calculation

GuruFocus Financial Strength Rank measures how strong a company's financial situation is. It is based on these factors

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

1. The debt burden that the company has as measured by its Interest Coverage (current year). The higher, the better.

Note: If both Interest Expense and Interest Income are empty, while Net Interest Income is negative, then use Net Interest Income as Interest Expense.

Interest Coverage is a ratio that determines how easily a company can pay interest expenses on outstanding debt. It is calculated by dividing a company's Operating Income (EBIT) by its Interest Expense:

Pramara Promotions's Interest Expense for the months ended in Mar. 2023 was ₹-39.3 Mil. Its Operating Income for the months ended in Mar. 2023 was ₹54.3 Mil. And its Long-Term Debt & Capital Lease Obligation for the quarter that ended in Mar. 2023 was ₹141.8 Mil.

Pramara Promotions's Interest Coverage for the quarter that ended in Mar. 2023 is

Interest Coverage=-1*Operating Income (Q: Mar. 2023 )/Interest Expense (Q: Mar. 2023 )
=-1*54.329/-39.313
=1.38

The higher the ratio, the stronger the company's financial strength is.

2. Debt to revenue ratio. The lower, the better.

Pramara Promotions's Debt to Revenue Ratio for the quarter that ended in Mar. 2023 is

Debt to Revenue Ratio=Total Debt (Q: Mar. 2023 ) / Revenue
=(Short-Term Debt & Capital Lease Obligation + Long-Term Debt & Capital Lease Obligation) / Revenue
=(191.31 + 141.768) / 500.628
=0.67

3. Altman Z-Score.

Z-Score model is an accurate forecaster of failure up to two years prior to distress. It can be considered the assessment of the distress of industrial corporations.

The zones of discrimination were as such:

When Z-Score is less than 1.81, it is in Distress Zones.
When Z-Score is greater than 2.99, it is in Safe Zones.
When Z-Score is between 1.81 and 2.99, it is in Grey Zones.

Pramara Promotions has a Z-score of 3.71, indicating it is in Safe Zones. This implies the Z-Score is strong.

Good Sign:

Altman Z-score of 3.71 is strong.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Pramara Promotions  (NSE:PRAMARA) Financial Strength Explanation

The maximum rank is 10. Companies with rank 7 or higher will be unlikely to fall into distressed situations. Companies with rank of 3 or less are likely in financial distress.

Pramara Promotions has the Financial Strength Rank of 4.


Pramara Promotions Financial Strength Related Terms

Thank you for viewing the detailed overview of Pramara Promotions's Financial Strength provided by GuruFocus.com. Please click on the following links to see related term pages.


Pramara Promotions (NSE:PRAMARA) Business Description

Traded in Other Exchanges
N/A
Address
CTS No. 4 ETC Chandivali Farm Road, A-208, Boomerang Equity Bussi Park, Sakinaka, Andheri East, Mumbai, MH, IND, 400072
Pramara Promotions Ltd is a promotional marketing agency. The company is engaged in the business of ideation, conceptualization, designing manufacturing, and marketing of promotional products and gift items for clients across sectors, such as FMCG, QSR, pharma, beverage companies non-alcoholic and alcoholic, cosmetic, telecom, media, and others. It offers services such as Cross Promotions, Loyalty and rewards, Corporate Gifting, Toy Retail, Sweepstakes promotions, and more. The company also manufactures the products under an OEM arrangement, where the company manufactures products such as water bottles, pens, and others which are branded with the company's logo or design and used as promotional merchandise.

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