Creative Realities (Creative Realities) Risk Assessment

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What is Creative Realities Risk Assessment?

Risk Assessment represents the investment risk of a stock derived from our exclusive method. It suggests how risky the investment opportunity is based on the valuation and the fundamental performance of the stock. It is derived from following key aspects:

1. GuruFocus internally developed valuations of the stock, such as GF valuation.
2. Quality Rank, a business quality indicator developed by GuruFocus.
3. Fundamental performance: Piotroski F-Score, Altman Z-Score, Beneish M-Score, etc.
4. Growth opportunities: 5-year revenue growth rate, 5-Year EPS without NRI Growth Rate, etc.

Value investors are always willing to find undervalued stocks. However, not all the undervalued stocks are good deals, we should also be careful of how risky the investment opportunity is. We believe that if the company's financial strength and profitability are strong, and the stock price is within a reasonable range of the GF valuation, or stock has a high return with its price being undervalued, then it might be a good investment opportunity with low risk.

Based on those aspects listed above, GuruFocus believes the risk assessment of Creative Realities is: High Risk: High uncertainty with risk-return tradeoff.

Competitive Comparison of Creative Realities's Risk Assessment

For the Software - Application subindustry, Creative Realities's Risk Assessment, along with its competitors' market caps and Risk Assessment data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Creative Realities's Risk Assessment Distribution in the Software Industry

For the Software industry and Technology sector, Creative Realities's Risk Assessment distribution charts can be found below:

* The bar in red indicates where Creative Realities's Risk Assessment falls into.

Creative Realities (NAS:CREX) Risk Assessment Explanation

Based on the four aspects listed above, GuruFocus provides the following 7 evaluations:

All-in-One Screener Examples (1)
Low Risk: Strong fundamentals, worth long-term holding
Moderate Risk: Sensitive, better choose undervalued stock
High Risk: High uncertainty with risk-return tradeoff
High Risk: Good fundamentals, beware of shrinking business
High Risk: Sensitive to economic or industry trends
High Risk: High uncertainty
No Data: Cannot be evaluated

(1) These are some simple examples. You can access our Risk Assessment filter under All-in-One Screener’s Fundamental tab and set your own criteria.

Creative Realities Risk Assessment Related Terms

Thank you for viewing the detailed overview of Creative Realities's Risk Assessment provided by GuruFocus.com. Please click on the following links to see related term pages.

Creative Realities (Creative Realities) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Creative Realities Inc (NAS:CREX) » Definitions » Risk Assessment

Comparable Companies

Traded in Other Exchanges

N/A

Address

13100 Magisterial Drive, Suite 100, Louisville, KY, USA, 40223

Website

https://www.cri.com

Creative Realities Inc, along with its subsidiaries, is engaged in providing innovative digital marketing technology & solutions to global retail companies, luxury and other individual retail brands, advertising networks, outdoor clients, enterprises, and other organizations. The Company operates in one reportable segment being marketing technology solutions .The company provides solutions related to digital merchandising systems, omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and high-end audio-visual networks along with marketing technologies such as mobile, social media, point-of-sale transactions, beaconing, and web-based media.

Executives

Logan William Lindsey Iv	officer: CFO	13100 CEDAR FOREST WAY, LOUISVILLE KY 40245
Richard C Mills	director, 10 percent owner, officer: Chief Executive Officer	C/O POMEROY COMPUTER RESOURCES INC, 1020 PETERSBURG ROAD, HEBRON KY 41048
Donald A Harris	director	C/O NFINANSE INC., 3923 COCONUT PALM DRIVE, SUITE 107, TAMPA FL 33619
Stephen Nesbit	director	13100 MAGISTERIAL DRIVE, SUITE 100, LOUISVILLE KY 40223
Slipstream Communications, Llc	10 percent owner	C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Pegasus Investors Iv Gp, Llc	10 percent owner	C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Pegasus Investors Iv, L.p.	10 percent owner	C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Bcom Holdings, Lp	10 percent owner	C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Pegasus Capital Llc	10 percent owner	C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Craig M Cogut	10 percent owner	C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Bcom Gp Llc	10 percent owner	C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Business Services Holdings, Llc	10 percent owner	C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Slipstream Funding, Llc	10 percent owner	C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Dennis Mcgill	director	3601 PLAINS BLVD, STE 1, AMARILLO TX 79102
Alec Machiels	director	505 PARK AVENUE, 21ST FLOOR, NEW YORK NY 10022