MediaAlpha (MediaAlpha) Profitability Rank : 5 (As of Dec. 2023)

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What is MediaAlpha Profitability Rank?

MediaAlpha has the Profitability Rank of 5.

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is based on these factors:

1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank

MediaAlpha's Operating Margin % for the quarter that ended in Dec. 2023 was 0.38%. As of today, MediaAlpha's Piotroski F-Score is 4.

Competitive Comparison of MediaAlpha's Profitability Rank

For the Internet Content & Information subindustry, MediaAlpha's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

MediaAlpha's Profitability Rank Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, MediaAlpha's Profitability Rank distribution charts can be found below:

* The bar in red indicates where MediaAlpha's Profitability Rank falls into.

MediaAlpha Profitability Rank Calculation

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

MediaAlpha has the Profitability Rank of 5.

Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.

Profitability Rank is based on these factors:

1. Operating Margin %

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

MediaAlpha's Operating Margin % for the quarter that ended in Dec. 2023 is calculated as:

Operating Margin %	=	Operating Income (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	0.446	/	117.174
	=	0.38 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

2. Piotroski F-Score

The zones of discrimination were as such:

Good or high score = 8 or 9
Bad or low score = 0 or 1

MediaAlpha has an F-score of 4 indicating the company's financial situation is typical for a stable company.

3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.

4. Consistency of the profitability

5. Predictability Rank

MediaAlpha Profitability Rank Related Terms

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MediaAlpha (MediaAlpha) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » MediaAlpha Inc (NYSE:MAX) » Definitions » Profitability Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

700 South Flower Street, Suite 640, Los Angeles, CA, USA, 90017

Website

https://www.mediaalpha.com

MediaAlpha Inc provides a platform that facilitates insurance carriers and distributors target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It acts as a customer acquisition channel in the areas of property & casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.

Executives

Wm Hinson (bermuda) Ltd.	10 percent owner	26 REID STREET, SUITE 601, HAMILTON D0 HM 11
White Mountains Insurance Group Ltd	10 percent owner	23 SOUTH MAIN STREET, SUITE 3B, HANOVER NH 03755
Steven Yi	director, officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Eugene Nonko	director, officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Wm Birkdale, Ltd.	10 percent owner	C/O ALTER DOMUS, 18 ST. SWITHIN'S LANE, LONDON X0 EC4N 8AD
Wm International Holdings Ltd	10 percent owner	C/O ALTER DOMUS, 18 ST. SWITHIN'S LANE, LONDON X0 EC4N 8AD
Bridge Holdings (bermuda) Ltd.	10 percent owner	14 WESLEY STREET, 5TH FLOOR, HAMILTON D0 HM 11
Patrick Ryan Thompson	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Serge Topjian	officer: VICE PRESIDENT, MEDIA BUYING	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Brian Mikalis	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Kuanling Amy Yeh	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Keith Cramer	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Carlson Cort Allan	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Catherine Hull Cunningham	officer: Chief People Officer	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Jeff Sweetser	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017