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MediaAlpha (MediaAlpha) Intrinsic Value: Projected FCF : $0.00 (As of May. 15, 2024)


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What is MediaAlpha Intrinsic Value: Projected FCF?

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.

As of today (2024-05-15), MediaAlpha's Intrinsic Value: Projected FCF is $0.00. The stock price of MediaAlpha is $18.62. Therefore, MediaAlpha's Price-to-Intrinsic-Value-Projected-FCF of today is 0.0.

The historical rank and industry rank for MediaAlpha's Intrinsic Value: Projected FCF or its related term are showing as below:

MAX's Price-to-Projected-FCF is not ranked *
in the Interactive Media industry.
Industry Median: 1.22
* Ranked among companies with meaningful Price-to-Projected-FCF only.

MediaAlpha Intrinsic Value: Projected FCF Historical Data

The historical data trend for MediaAlpha's Intrinsic Value: Projected FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

MediaAlpha Intrinsic Value: Projected FCF Chart

MediaAlpha Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Intrinsic Value: Projected FCF
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MediaAlpha Quarterly Data
Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24
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Competitive Comparison of MediaAlpha's Intrinsic Value: Projected FCF

For the Internet Content & Information subindustry, MediaAlpha's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


MediaAlpha's Price-to-Projected-FCF Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, MediaAlpha's Price-to-Projected-FCF distribution charts can be found below:

* The bar in red indicates where MediaAlpha's Price-to-Projected-FCF falls into.



MediaAlpha Intrinsic Value: Projected FCF Calculation

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.

The details of how we calculate the intrinsic value of stocks are described in detail here.

This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + 0.8 * Total Stockholders Equity (most recent) ) / Shares Outstanding (Diluted Average)

In the case of negative Total Stockholders Equity, the following formula is used (see Explanation section below for the reason):

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + Total Stockholders Equity (most recent) / 0.8 ) / Shares Outstanding (Diluted Average)



MediaAlpha  (NYSE:MAX) Intrinsic Value: Projected FCF Explanation

The growth multiple is capped between 8.35 and 17.74.

Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.

MediaAlpha's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as

Price-to-Intrinsic-Value-Projected-FCF=Share Price/Intrinsic Value: Projected FCF
=18.62/
=

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


MediaAlpha Intrinsic Value: Projected FCF Related Terms

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MediaAlpha (MediaAlpha) Business Description

Traded in Other Exchanges
N/A
Address
700 South Flower Street, Suite 640, Los Angeles, CA, USA, 90017
MediaAlpha Inc provides a platform that facilitates insurance carriers and distributors target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It acts as a customer acquisition channel in the areas of property & casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
Executives
Wm Hinson (bermuda) Ltd. 10 percent owner 26 REID STREET, SUITE 601, HAMILTON D0 HM 11
White Mountains Insurance Group Ltd 10 percent owner 23 SOUTH MAIN STREET, SUITE 3B, HANOVER NH 03755
Steven Yi director, officer: See Remarks 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Eugene Nonko director, officer: See Remarks 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Wm Birkdale, Ltd. 10 percent owner C/O ALTER DOMUS, 18 ST. SWITHIN'S LANE, LONDON X0 EC4N 8AD
Wm International Holdings Ltd 10 percent owner C/O ALTER DOMUS, 18 ST. SWITHIN'S LANE, LONDON X0 EC4N 8AD
Bridge Holdings (bermuda) Ltd. 10 percent owner 14 WESLEY STREET, 5TH FLOOR, HAMILTON D0 HM 11
Patrick Ryan Thompson officer: See Remarks 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Serge Topjian officer: VICE PRESIDENT, MEDIA BUYING 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Brian Mikalis officer: See Remarks 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Kuanling Amy Yeh officer: See Remarks 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Keith Cramer officer: See Remarks 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Carlson Cort Allan officer: See Remarks 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Catherine Hull Cunningham officer: Chief People Officer 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Jeff Sweetser officer: See Remarks 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017