MediaAlpha, Inc. (NYSE: MAX), the insurance industry’s largest customer acquisition marketplace, today announced a four-year extension of its agreement with The Zebra, the nation’s leading insurance comparison site. As part of the agreement, MediaAlpha also expands its exclusivity across all paid auto and home insurance listings. This new deal reflects the success of the two companies’ relationship, which dates back to 2015, and gives auto and home insurance carriers advertising in the MediaAlpha marketplace exclusive access to The Zebra’s audience of millions of monthly users, who are looking for the best deals on insurance. The Zebra maintains access to MediaAlpha’s industry-leading marketplace for insurance carrier demand, in addition to the industry’s most sophisticated publisher tools and capabilities, to maximize value for their supply inventory.
The Zebra Extends and Expands Exclusive Paid Listings Agreement With MediaAlpha
May 23, 2022
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