Zeta Global Holdings (Zeta Global Holdings) Predictability Rank

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What is Zeta Global Holdings Predictability Rank?

Not Rated

Warren Buffett said many times that the companies he likes are:

1. Simple businesses that he understands
2. that have predictable and proven earnings and
3. with economic moat
4. those can be bought at a reasonable price.

It is hard to quantify "simple businesses that he (Buffett) understands", so we will focus on the other three characteristics instead. In GuruFocus Research: What worked in the market from 1998-2008? Part I: Introduction of Predictability Rank, we will show that the businesses that have predictable and proven earnings are usually also simple businesses that an average person could understand.

GuruFocus conducted a back test study of Warren Buffett's strategy of "buying good companies at fair prices" for the years from 1998-2008.

Zeta Global Holdings Predictability Rank Calculation

In our database there are 2403 stocks that have been traded from Jan. 2, 1998 to Aug. 31, 2008. We have the complete 10-year financial data and trading prices of these companies for this period. We rank the predictability of these companies based on the consistency of their revenue per share and EBITDA (earning before interest, tax, depreciation and amortization) per share over the past ten fiscal years, and study the correlation between the stock performances and the predictability of the business.

Our study may be subject to these biases and assumptions:

Dividend yields are not counted for investment returns
Effects of price changes due to spin-offs may not be fully adjusted
Study is subjected to survivorship bias due to de-listing, bankruptcy, LBO, M&A, etc.

The correlation between business predictability and investment returns of a company is showed below.

Correlation Between Business Predictability and Investment Returns

	Predictables	Non-Predictable	All stocks
Total Number of stocks	570	1833	2403
Total Lost Money	61	830	891
Total Lost More Than 50%	18	412	430
Total Lost More Than 90%	4	86	90
Average Gain	260.6%	100.0%	138.1%
Median Gain	150.0%	13.0%	39.0%
Maximum Gain	2852.0%	11483.0%	11483.0%
Maximum Loss	-100.0%	-100.0%	-100.0%
Annualized Average Gain	12.7%	6.7%	8.4%
Annualized Median Gain	8.9%	1.1%	3.1%

For the 570 predictable companies, we have seen strong correlation between the predictability of businesses and the stock performances over the past 10 years, regardless of the valuation of business at 1998. Accordingly, we have ranked the business predictability from 5-star to 1-star, as shown in this table.

Predictability Rank	5-Star	4.5-Star	4-Star	3.5-Star	3-Star	2.5-Star	2-Star	1-Star (non-predictable)	Average among all
% Out of All 2403 Stocks	3.3%	2.9%	3.7%	3.3%	3.3%	3.7%	3.3%	76.3%	100%
% that are in Loss (10y)	3%	10%	8%	9%	11%	18%	16%	45%	37%
Average Gain (10y)	364.6%	330.9%	278.0%	235.1%	243.5%	227.8%	154.8%	100.0%	138.1%
Median Gain (10y)	238.5%	193.5%	171.0%	159.0%	132.5%	113.5%	87.0%	13.0%	39.0%
Maximum Gainer	2228.0%	2547.0%	2452.0%	2852.0%	2432.0%	1892.0%	1807.0%	11483.0%	11483.0%
Maximum Loser	-82.0%	-53.0%	-67.0%	-100.0%	-83.0%	-100.0%	-78.0%	-100.0%	-100.0%
Annualized Average Gain	15.4%	14.6%	13.2%	12.0%	12.2%	11.7%	9.1%	6.7%	8.4%
Annualized Median Gain	12.1%	10.6%	9.8%	9.3%	8.2%	7.3%	6.0%	1.1%	3.1%

For detailed information about each predictability rank, please go to GuruFocus Research: What worked in the market from 1998-2008? Part I: Introduction of Predictability Rank

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Zeta Global Holdings (Zeta Global Holdings) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Zeta Global Holdings Corp (NYSE:ZETA) » Definitions » Predictability Rank

Comparable Companies

Traded in Other Exchanges

8EO:Germany

Address

3 Park Avenue, 33rd Floor, New York, NY, USA, 10016

Website

https://www.zetaglobal.com

Zeta Global Holdings Corp is an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel and hospitality, and retail.

Executives

Satish Ravella	officer: Senior Vice President, Finance	C/O ZETA GLOBAL HOLDINGS CORP., 3 PARK AVENUE, 33RD FLOOR, NEW YORK NY 10016
Robert H Niehaus	director, 10 percent owner	4747 GAILLARDIA PARKWAY, OKLAHOMA CITY OK 73142
Jeanine Silberblatt	director	C/O ZETA GLOBAL HOLDINGS CORP., 3 PARK AVENUE, 33RD FLOOR, NEW YORK NY 10016
Jene Elzie	director	C/O ZETA GLOBAL HOLDINGS CORP., 3 PARK AVENUE, 33RD FLOOR, NEW YORK NY 10016
William Landman	director	C/O RUS BERRIE AND COMPAN, INC.,, 111 BAUER DRIVE, OAKLAND NJ 07436
Greenhill Capital Partners (ghl) Iii, L.p.	10 percent owner	300 PARK AVENUE, 23RD FLOOR, NEW YORK NY 10022
Greenhill Capital Partners (employees) Iii, L.p.	10 percent owner	300 PARK AVENUE, 23RD FLOOR, NEW YORK NY 10022
Greenhill Capital Partners (cayman Islands) Iii, L.p.	10 percent owner	300 PARK AVENUE, 23RD FLOOR, NEW YORK NY 10022
Greenhill Capital Partners Iii, L.p.	10 percent owner	300 PARK AVENUE, 23RD FLOOR, NEW YORK NY 10022
Gcp Capital Partners (cayman) Iv, L.p.	10 percent owner	C/O GCP CAPITAL PARTNERS LLC, 600 LEXINGTON AVENUE, NEW YORK NY 10022
Gcp Capital Partners Iv, L.p.	10 percent owner	C/O GCP CAPITAL PARTNERS LLC, 600 LEXINGTON AVENUE, NEW YORK NY 10022
John Sculley	director	C/O KALEIDO BIOSCIENCES, INC., 65 HAYDEN AVENUE, LEXINGTON MA 02421
Gpi Capital Gemini Holdco Lp	director, 10 percent owner	C/O GPI CAPITAL, L.P., 1345 AVENUE OF THE AMERICAS, 32ND FLOOR, NEW YORK NY 10105
David Steinberg	director, 10 percent owner, officer: Chief Executive Officer	1010 WISCONSIN AVE, SUITE 600, WASHINGTON DC 20007
William T. Royan	director	C/O GPI CAPITAL, L.P., 1345 AVENUE OF THE AMERICAS, 32ND FLOOR, NEW YORK NY 10105