Zeta Global Holdings (Zeta Global Holdings) Intangible Assets : $218.5 Mil (As of Mar. 2024)

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What is Zeta Global Holdings Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Zeta Global Holdings's intangible assets for the quarter that ended in Mar. 2024 was $218.5 Mil.

Zeta Global Holdings Intangible Assets Historical Data

The historical data trend for Zeta Global Holdings's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Zeta Global Holdings Intangible Assets Chart

Zeta Global Holdings Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

152.81

137.91

193.51

214.14

221.81

Zeta Global Holdings Quarterly Data
	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Intangible Assets	Get a 7-Day Free Trial													227.22	227.41	224.18	221.81	218.52

Zeta Global Holdings Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Zeta Global Holdings (NYSE:ZETA) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Zeta Global Holdings Intangible Assets Related Terms

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Zeta Global Holdings (Zeta Global Holdings) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Zeta Global Holdings Corp (NYSE:ZETA) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

8EO:Germany

Address

3 Park Avenue, 33rd Floor, New York, NY, USA, 10016

Website

https://www.zetaglobal.com

Zeta Global Holdings Corp is an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel and hospitality, and retail.

Executives

Satish Ravella	officer: Senior Vice President, Finance	C/O ZETA GLOBAL HOLDINGS CORP., 3 PARK AVENUE, 33RD FLOOR, NEW YORK NY 10016
Robert H Niehaus	director, 10 percent owner	4747 GAILLARDIA PARKWAY, OKLAHOMA CITY OK 73142
Jeanine Silberblatt	director	C/O ZETA GLOBAL HOLDINGS CORP., 3 PARK AVENUE, 33RD FLOOR, NEW YORK NY 10016
Jene Elzie	director	C/O ZETA GLOBAL HOLDINGS CORP., 3 PARK AVENUE, 33RD FLOOR, NEW YORK NY 10016
William Landman	director	C/O RUS BERRIE AND COMPAN, INC.,, 111 BAUER DRIVE, OAKLAND NJ 07436
Greenhill Capital Partners (ghl) Iii, L.p.	10 percent owner	300 PARK AVENUE, 23RD FLOOR, NEW YORK NY 10022
Greenhill Capital Partners (employees) Iii, L.p.	10 percent owner	300 PARK AVENUE, 23RD FLOOR, NEW YORK NY 10022
Greenhill Capital Partners (cayman Islands) Iii, L.p.	10 percent owner	300 PARK AVENUE, 23RD FLOOR, NEW YORK NY 10022
Greenhill Capital Partners Iii, L.p.	10 percent owner	300 PARK AVENUE, 23RD FLOOR, NEW YORK NY 10022
Gcp Capital Partners (cayman) Iv, L.p.	10 percent owner	C/O GCP CAPITAL PARTNERS LLC, 600 LEXINGTON AVENUE, NEW YORK NY 10022
Gcp Capital Partners Iv, L.p.	10 percent owner	C/O GCP CAPITAL PARTNERS LLC, 600 LEXINGTON AVENUE, NEW YORK NY 10022
John Sculley	director	C/O KALEIDO BIOSCIENCES, INC., 65 HAYDEN AVENUE, LEXINGTON MA 02421
Gpi Capital Gemini Holdco Lp	director, 10 percent owner	C/O GPI CAPITAL, L.P., 1345 AVENUE OF THE AMERICAS, 32ND FLOOR, NEW YORK NY 10105
David Steinberg	director, 10 percent owner, officer: Chief Executive Officer	1010 WISCONSIN AVE, SUITE 600, WASHINGTON DC 20007
William T. Royan	director	C/O GPI CAPITAL, L.P., 1345 AVENUE OF THE AMERICAS, 32ND FLOOR, NEW YORK NY 10105