Union de Cervecerias Peruanas Backus & Johnston (LIM:BACKUSI1) Selling and Marketing Expense : S/.645 Mil (TTM As of Dec. 2018)

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What is Union de Cervecerias Peruanas Backus & Johnston Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Union de Cervecerias Peruanas Backus & Johnston's Selling and Marketing Expense for the six months ended in Dec. 2018 was S/.645 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2018 was S/.645 Mil.

Union de Cervecerias Peruanas Backus & Johnston Selling and Marketing Expense Historical Data

The historical data trend for Union de Cervecerias Peruanas Backus & Johnston's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Union de Cervecerias Peruanas Backus & Johnston Selling and Marketing Expense Chart

Union de Cervecerias Peruanas Backus & Johnston Annual Data

Trend

Dec09

Dec10

Dec11

Dec12

Dec13

Dec14

Dec15

Dec16

Dec17

Dec18

Selling and Marketing Expense

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766.04

771.29

693.39

719.44

645.13

Union de Cervecerias Peruanas Backus & Johnston Semi-Annual Data
	Dec05	Dec06	Dec07	Dec08	Dec09	Dec10	Dec11	Dec12	Dec13	Dec14	Dec15	Dec16	Dec17	Dec18
Selling and Marketing Expense	Get a 7-Day Free Trial									766.04	771.29	693.39	719.44	645.13

Union de Cervecerias Peruanas Backus & Johnston Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

For stock reported annually, GuruFocus uses latest annual data as the TTM data. Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2018 was S/.645 Mil.

Union de Cervecerias Peruanas Backus & Johnston Selling and Marketing Expense Related Terms

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Union de Cervecerias Peruanas Backus & Johnston (LIM:BACKUSI1) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Alcoholic » Union de Cervecerias Peruanas Backus & Johnston SA (LIM:BACKUSI1) » Definitions » Selling and Marketing Expense

Traded in Other Exchanges

N/A

Address

Av. Nicolas Ayllon Number 3986, Ate, Lima, PER

Website

http://www.backus.pe

Union de Cervecerias Peruanas Backus & Johnston SA produces, sells and distributes malt liquors and malt soft drinks and carbonated water. The company operates domestically. It provides products under the Crystal, Pilsen Callao, Cusquena, Backus Ice, Pilsen Trujillo, Arequipa, San Juan, Real Fiesta, Abraxas, Miller Genuine Draft, Peroni Nastro Azzurro, Grolsch, Saint Matthew, Guarana Backus, Maltin Power, Viva Backus, and Water Tonic Backus brands.

Union de Cervecerias Peruanas Backus & Johnston (LIM:BACKUSI1) Headlines

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