DNA Brands (DNA Brands) Selling, General, & Admin. Expense : $0.25 Mil (TTM As of Dec. 2016)

DNA Brands Selling, General, & Admin. Expense Chart

DNA Brands Annual Data
	Trend	Oct07	Oct08	Oct09	Dec10	Dec11	Dec12	Dec13	Dec15	Dec16
Selling, General, & Admin. Expense		Get a 7-Day Free Trial				4.69	3.73	2.43	0.23	0.25

DNA Brands Semi-Annual Data
	Oct07	Oct08	Oct09	Dec10	Dec11	Dec12	Dec13	Dec15	Dec16
Selling, General, & Admin. Expense	Get a 7-Day Free Trial				4.69	3.73	2.43	0.23	0.25

Competitive Comparison of DNA Brands's Selling, General, & Admin. Expense

For the Beverages - Non-Alcoholic subindustry, DNA Brands's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

DNA Brands's Selling, General, & Admin. Expense Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, DNA Brands's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where DNA Brands's Selling, General, & Admin. Expense falls into.

DNA Brands Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

For stock reported annually, GuruFocus uses latest annual data as the TTM data. Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2016 was $0.25 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

DNA Brands  (OTCPK:DNAX) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.

DNA Brands Selling, General, & Admin. Expense Related Terms

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DNA Brands (DNA Brands) Business Description