DNA Brands (DNA Brands) Pretax Margin % : % (As of Dec. 2016)

DNA Brands Pretax Margin % Chart

DNA Brands Annual Data
	Trend	Oct07	Oct08	Oct09	Dec10	Dec11	Dec12	Dec13	Dec15	Dec16
Pretax Margin %		Get a 7-Day Free Trial				-375.25	-1,784.74	-1,975.16	-2,080.00	-

DNA Brands Semi-Annual Data
	Oct07	Oct08	Oct09	Dec10	Dec11	Dec12	Dec13	Dec15	Dec16
Pretax Margin %	Get a 7-Day Free Trial				-375.25	-1,784.74	-1,975.16	-2,080.00	-

Competitive Comparison of DNA Brands's Pretax Margin %

For the Beverages - Non-Alcoholic subindustry, DNA Brands's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

DNA Brands's Pretax Margin % Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, DNA Brands's Pretax Margin % distribution charts can be found below:

* The bar in red indicates where DNA Brands's Pretax Margin % falls into.

DNA Brands Pretax Margin % Calculation

Pretax margin - also known as pretax profit margin is the ratio of Pretax Income divided by net sales or Revenue, usually presented in percent.

DNA Brands's Pretax Margin for the fiscal year that ended in Dec. 2016 is calculated as

DNA Brands's Pretax Margin for the quarter that ended in Dec. 2016 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

DNA Brands  (OTCPK:DNAX) Pretax Margin % Explanation

The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.

The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.

It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.

The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.

DNA Brands Pretax Margin % Related Terms

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DNA Brands (DNA Brands) Business Description