Jones Soda Co (Jones Soda Co) Risk Assessment

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What is Jones Soda Co Risk Assessment?

Risk Assessment represents the investment risk of a stock derived from our exclusive method. It suggests how risky the investment opportunity is based on the valuation and the fundamental performance of the stock. It is derived from following key aspects:

1. GuruFocus internally developed valuations of the stock, such as GF valuation.
2. Quality Rank, a business quality indicator developed by GuruFocus.
3. Fundamental performance: Piotroski F-Score, Altman Z-Score, Beneish M-Score, etc.
4. Growth opportunities: 5-year revenue growth rate, 5-Year EPS without NRI Growth Rate, etc.

Value investors are always willing to find undervalued stocks. However, not all the undervalued stocks are good deals, we should also be careful of how risky the investment opportunity is. We believe that if the company's financial strength and profitability are strong, and the stock price is within a reasonable range of the GF valuation, or stock has a high return with its price being undervalued, then it might be a good investment opportunity with low risk.

Based on those aspects listed above, GuruFocus believes the risk assessment of Jones Soda Co is: High Risk: High uncertainty with risk-return tradeoff.

Competitive Comparison of Jones Soda Co's Risk Assessment

For the Beverages - Non-Alcoholic subindustry, Jones Soda Co's Risk Assessment, along with its competitors' market caps and Risk Assessment data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Jones Soda Co's Risk Assessment Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Jones Soda Co's Risk Assessment distribution charts can be found below:

* The bar in red indicates where Jones Soda Co's Risk Assessment falls into.

Jones Soda Co (OTCPK:JSDA) Risk Assessment Explanation

Based on the four aspects listed above, GuruFocus provides the following 7 evaluations:

All-in-One Screener Examples (1)
Low Risk: Strong fundamentals, worth long-term holding
Moderate Risk: Sensitive, better choose undervalued stock
High Risk: High uncertainty with risk-return tradeoff
High Risk: Good fundamentals, beware of shrinking business
High Risk: Sensitive to economic or industry trends
High Risk: High uncertainty
No Data: Cannot be evaluated

(1) These are some simple examples. You can access our Risk Assessment filter under All-in-One Screener’s Fundamental tab and set your own criteria.

Jones Soda Co Risk Assessment Related Terms

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Jones Soda Co (Jones Soda Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » Jones Soda Co (OTCPK:JSDA) » Definitions » Risk Assessment

Comparable Companies

Traded in Other Exchanges

N/A

Address

4786 1st Avenue South, Suite 103, Seattle, WA, USA, 98134

Website

https://www.jonessoda.com

Jones Soda Co develops, produces, markets and distributes premium beverages which the company sells and distributes in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. The company's products are sold in grocery stores, convenience and gas stores, restaurants, and sandwich shops among others. Geographically, the firm generates a majority of its revenue from the United States.

Executives

Gregg Reichman	director	4786 1ST AVENUE SOUTH, SUITE 103, SEATTLE WA 98134
David A. Knight	officer: CEO, President	C/O REGO PAYMENT ARCHITECTURES, INC., 18327 GRIDLEY ROAD, SUITE K, CERRITOS CA 90703
Ronald L Dissinger	director	PO BOX 3599, BATTLE CREEK MI 49016-3599
Sol Global Investments Corp.	10 percent owner	100 KING STREET WEST, SUITE 5600, TORONTO A6 M5X 1C9
Alex Spiro	director	25 TUDOR CITY PLACE APT 1011, NEW YORK NY 10017
Chad Bronstein	director	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Mark F. Murray	director, officer: President and CEO	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Robert Wesley Blair	officer: Chief Marketing Officer	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Mick Fleming	director	C/O JONES SODA CO., 234 9TH AVE N, SEATTLE WA 98109
Jeffrey D. Anderson	director	66 S. HANFORD ST., SUITE 150, SEATTLE WA 98134
Joe Culp	officer: Controller, PFO,PAO	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Paul T Norman	director	PO BOX 3599, BATTLE CREEK MI 49016-3599
Clive M Sirkin	director	ONE KELLOGG SQUARE, PO BOX 3599, BATTLE CREEK MI 49016-3599
Jamie Colbourne	director, officer: Acting Prin. Financial Officer	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Heavenly Rx Ltd.	10 percent owner	100 KING STREET WEST, SUITE 5600, TORONTO A6 M5X1CR