Jones Soda Co (Jones Soda Co) GF Value Rank : 0 (As of May. 22, 2024)

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What is Jones Soda Co GF Value Rank?

Jones Soda Co has the GF Value Rank of 0.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Jones Soda Co GF Value Rank Related Terms

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Jones Soda Co (Jones Soda Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » Jones Soda Co (OTCPK:JSDA) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

4786 1st Avenue South, Suite 103, Seattle, WA, USA, 98134

Website

https://www.jonessoda.com

Jones Soda Co develops, produces, markets and distributes premium beverages which the company sells and distributes in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. The company's products are sold in grocery stores, convenience and gas stores, restaurants, and sandwich shops among others. Geographically, the firm generates a majority of its revenue from the United States.

Executives

Gregg Reichman	director	4786 1ST AVENUE SOUTH, SUITE 103, SEATTLE WA 98134
David A. Knight	officer: CEO, President	C/O REGO PAYMENT ARCHITECTURES, INC., 18327 GRIDLEY ROAD, SUITE K, CERRITOS CA 90703
Ronald L Dissinger	director	PO BOX 3599, BATTLE CREEK MI 49016-3599
Sol Global Investments Corp.	10 percent owner	100 KING STREET WEST, SUITE 5600, TORONTO A6 M5X 1C9
Alex Spiro	director	25 TUDOR CITY PLACE APT 1011, NEW YORK NY 10017
Chad Bronstein	director	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Mark F. Murray	director, officer: President and CEO	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Robert Wesley Blair	officer: Chief Marketing Officer	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Mick Fleming	director	C/O JONES SODA CO., 234 9TH AVE N, SEATTLE WA 98109
Jeffrey D. Anderson	director	66 S. HANFORD ST., SUITE 150, SEATTLE WA 98134
Joe Culp	officer: Controller, PFO,PAO	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Paul T Norman	director	PO BOX 3599, BATTLE CREEK MI 49016-3599
Clive M Sirkin	director	ONE KELLOGG SQUARE, PO BOX 3599, BATTLE CREEK MI 49016-3599
Jamie Colbourne	director, officer: Acting Prin. Financial Officer	C/O JONES SODA CO., 66 S. HANFORD STREET, STE 150, SEATTLE WA 98134
Heavenly Rx Ltd.	10 percent owner	100 KING STREET WEST, SUITE 5600, TORONTO A6 M5X1CR