The Honest Co (The Honest Co) GF Value Rank : 6 (As of Apr. 29, 2024)

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What is The Honest Co GF Value Rank?

The Honest Co has the GF Value Rank of 6.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of The Honest Co's GF Value Rank

For the Household & Personal Products subindustry, The Honest Co's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

The Honest Co's GF Value Rank Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, The Honest Co's GF Value Rank distribution charts can be found below:

* The bar in red indicates where The Honest Co's GF Value Rank falls into.

The Honest Co GF Value Rank Related Terms

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The Honest Co (The Honest Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » The Honest Co Inc (NAS:HNST) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

12130 Millennium Drive, Suite 500, Los Angeles, CA, USA, 90094

Website

https://www.honest.com

The Honest Co Inc is a digitally-native consumer products company to make purpose-driven consumer products designed for all people. It is an omnichannel brand, ensuring its products are available wherever its consumers shop through company's Retail and Digital channels. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.

Executives

Stephen Winchell	officer: EVP, Operations and R&D	12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Brendan Sheehey	officer: General Counsel	12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Jessica Warren	director, officer: Chief Creative Officer	12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Institutional Venture Management Xiii, Llc	10 percent owner	3000 SAND HILL ROAD, BUILDING 2, SUITE 250, MENLO PARK CA 94025
Kelly J. Kennedy	officer: EVP and CFO	C/O ANNIE'S, INC., 1610 FIFTH STREET, BERKELEY CA 94710
Rick Rexing	officer: Chief Revenue Officer	12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
David Loretta	officer: Chief Financial Officer	C/O NORDSTROM, INC., 1700 SEVENTH AVENUE, SEATTLE WA 98101
Carla Vernon	officer: Chief Executive Officer	12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
James D White	director	C/O CAVA GROUP, INC., 202-400-2920 14 RIDGE SQUARE NW, SUITE 5, WASHINGTON DC 20016
Janis Hoyt	officer: Chief People Officer	12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Nikolaos A Vlahos	director, officer: Chief Executive Officer	1221 BROADWAY, OAKLAND CA 94612
Katherine Barton	officer: Chief Growth Officer	12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Peter C. Gerstberger	officer: Chief Digital & Strat. Officer	12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Jack Hartung	director	1543 WAZEE STREET, SUITE 200, DENVER CO 80202
Julia M Brown	director	C/O ABLE BRANDS CO., 30 HUDSON YARDS, NEW YORK NY 10001