The Honest Co (The Honest Co) Intangible Assets : $2.5 Mil (As of Mar. 2024)

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What is The Honest Co Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. The Honest Co's intangible assets for the quarter that ended in Mar. 2024 was $2.5 Mil.

The Honest Co Intangible Assets Historical Data

The historical data trend for The Honest Co's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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The Honest Co Intangible Assets Chart

The Honest Co Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

2.81

2.74

2.67

2.60

2.54

The Honest Co Quarterly Data
	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Intangible Assets	Get a 7-Day Free Trial													2.58	2.57	2.56	2.54	2.52

The Honest Co Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

The Honest Co (NAS:HNST) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

The Honest Co Intangible Assets Related Terms

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The Honest Co (The Honest Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » The Honest Co Inc (NAS:HNST) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

N/A

Address

12130 Millennium Drive, Suite 500, Los Angeles, CA, USA, 90094

Website

https://www.honest.com

The Honest Co Inc is a digitally-native consumer products company to make purpose-driven consumer products designed for all people. It is an omnichannel brand, ensuring its products are available wherever its consumers shop through company's Retail and Digital channels. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.

Executives

Stephen Winchell	officer: EVP, Operations and R&D	12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Brendan Sheehey	officer: General Counsel	12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Jessica Warren	director, officer: Chief Creative Officer	12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Institutional Venture Management Xiii, Llc	10 percent owner	3000 SAND HILL ROAD, BUILDING 2, SUITE 250, MENLO PARK CA 94025
Kelly J. Kennedy	officer: EVP and CFO	C/O ANNIE'S, INC., 1610 FIFTH STREET, BERKELEY CA 94710
Rick Rexing	officer: Chief Revenue Officer	12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
David Loretta	officer: Chief Financial Officer	C/O NORDSTROM, INC., 1700 SEVENTH AVENUE, SEATTLE WA 98101
Carla Vernon	officer: Chief Executive Officer	12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
James D White	director	C/O CAVA GROUP, INC., 202-400-2920 14 RIDGE SQUARE NW, SUITE 5, WASHINGTON DC 20016
Janis Hoyt	officer: Chief People Officer	12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Nikolaos A Vlahos	director, officer: Chief Executive Officer	1221 BROADWAY, OAKLAND CA 94612
Katherine Barton	officer: Chief Growth Officer	12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Peter C. Gerstberger	officer: Chief Digital & Strat. Officer	12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Jack Hartung	director	1543 WAZEE STREET, SUITE 200, DENVER CO 80202
Julia M Brown	director	C/O ABLE BRANDS CO., 30 HUDSON YARDS, NEW YORK NY 10001