BRC (BRCC) GF Value Rank : 0 (As of May. 17, 2024)

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What is BRC GF Value Rank?

BRC has the GF Value Rank of 0.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

BRC GF Value Rank Related Terms

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BRC (BRCC) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » BRC Inc (NYSE:BRCC) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

1144 S. 500 W, Salt Lake City, UT, USA, 84101

Website

https://www.blackriflecoffee.com

BRC Inc is a veteran-controlled company that serves premium coffee, content, and merchandise to active military, veterans, and first responders. it is committed to producing great coffee that consumers love, and high-quality merchandise that enables its community to showcase its brand. its omnichannel distribution has three components: Direct to Consumer channel includes its e-commerce business, through which consumers order products online and products are shipped to them, The wholesale channel includes products sold to an intermediary such as convenience, grocery, drug, and mass merchandise stores, who in turn sell those products to consumers, and Outpost channel includes revenue from its Company-operated and franchised Black Rifle Coffee retail coffee shop locations.

Executives

Glenn W. Welling	director, 10 percent owner	610 NEWPORT CENTER DRIVE, SUITE 950, NEWPORT BEACH CA 92660
Thomas E Davin	director, officer: Co-Chief Executive Officer
Kathryn P Dickson	director	1245 CEDAR LAKE ROAD S., MINNEAPOLIS MN 55416
Andrew J. Mccormick	officer: Gen. Counsel & Corp. Secretary	C/O LAIRD SUPERFOOD, INC., 275 W. LUNDGREN MILL DRIVE, SISTERS OR 97759
Stephen M Kadenacy	officer: CFO	C/O AECOM TECHNOLOGY CORPORATION, 555 S. FLOWER STREET, SUITE 3700, LOS ANGELES CA 90071
Christopher John Clark	officer: CTO & COO	1250 S. CAPITAL OF TEXAS HIGHWAY, BUILDING 2, SUITE 285, AUSTIN TX 78746
Christopher Mondzelewski	officer: President and CMO	C/O BRC INC., 1144 S 500 W, SALT LAKE CITY UT 84101
Steven Taslitz	director	C/O STERLING PARTNERS, 401 NORTH MICHIGAN AVENUE, SUITE 3300, CHICAGO IL 60611
George Munoz	director	C/O MARRIOTT INTERNATONAL INC, 10400 FERNWOOD ROAD, BETHESDA MD 20817
Roland Smith	director, officer: Executive Chairman	2951 28TH STREET, SANTA MONICA CA 90405
Heath Richard Nielsen	officer: Chief Retail Officer	1250 S. CAPITAL OF TEXAS HIGHWAY, BUILDING 2, SUITE 285, AUSTIN TX 78746
Gregory James Iverson	officer: Chief Financial Officer	4025 S. RIVERPOINT PARKWAY, CF-K809, PHOENIX AZ 85040
Kristina A Braendel	officer: Chief Accounting Officer	C/O BRC INC., 1144 S. 500 W, SALT LAKE CITY UT 84101
Engaged Capital Co-invest Xiii, Lp	other: See Footnote 1	610 NEWPORT CENTER DRIVE, SUITE 250, NEWPORT BEACH CA 92660
Engaged Capital Llc	10 percent owner	610 NEWPORT CENTER DRIVE, SUITE 950, NEWPORT BEACH CA 92660