BRC (BRCC) Intangible Assets : $0.4 Mil (As of Mar. 2024)

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What is BRC Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. BRC's intangible assets for the quarter that ended in Mar. 2024 was $0.4 Mil.

BRC Intangible Assets Historical Data

The historical data trend for BRC's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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BRC Intangible Assets Chart

BRC Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

0.22

0.19

0.17

0.23

0.42

BRC Quarterly Data
	Dec19	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Intangible Assets	Get a 7-Day Free Trial											0.27	0.40	0.38	0.42	0.40

BRC Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

BRC (NYSE:BRCC) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

BRC Intangible Assets Related Terms

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BRC (BRCC) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » BRC Inc (NYSE:BRCC) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

N/A

Address

1144 S. 500 W, Salt Lake City, UT, USA, 84101

Website

https://www.blackriflecoffee.com

BRC Inc is a veteran-controlled company that serves premium coffee, content, and merchandise to active military, veterans, and first responders. it is committed to producing great coffee that consumers love, and high-quality merchandise that enables its community to showcase its brand. its omnichannel distribution has three components: Direct to Consumer channel includes its e-commerce business, through which consumers order products online and products are shipped to them, The wholesale channel includes products sold to an intermediary such as convenience, grocery, drug, and mass merchandise stores, who in turn sell those products to consumers, and Outpost channel includes revenue from its Company-operated and franchised Black Rifle Coffee retail coffee shop locations.

Executives

Glenn W. Welling	director, 10 percent owner	610 NEWPORT CENTER DRIVE, SUITE 950, NEWPORT BEACH CA 92660
Thomas E Davin	director, officer: Co-Chief Executive Officer
Kathryn P Dickson	director	1245 CEDAR LAKE ROAD S., MINNEAPOLIS MN 55416
Andrew J. Mccormick	officer: Gen. Counsel & Corp. Secretary	C/O LAIRD SUPERFOOD, INC., 275 W. LUNDGREN MILL DRIVE, SISTERS OR 97759
Stephen M Kadenacy	officer: CFO	C/O AECOM TECHNOLOGY CORPORATION, 555 S. FLOWER STREET, SUITE 3700, LOS ANGELES CA 90071
Christopher John Clark	officer: CTO & COO	1250 S. CAPITAL OF TEXAS HIGHWAY, BUILDING 2, SUITE 285, AUSTIN TX 78746
Christopher Mondzelewski	officer: President and CMO	C/O BRC INC., 1144 S 500 W, SALT LAKE CITY UT 84101
Steven Taslitz	director	C/O STERLING PARTNERS, 401 NORTH MICHIGAN AVENUE, SUITE 3300, CHICAGO IL 60611
George Munoz	director	C/O MARRIOTT INTERNATONAL INC, 10400 FERNWOOD ROAD, BETHESDA MD 20817
Roland Smith	director, officer: Executive Chairman	2951 28TH STREET, SANTA MONICA CA 90405
Heath Richard Nielsen	officer: Chief Retail Officer	1250 S. CAPITAL OF TEXAS HIGHWAY, BUILDING 2, SUITE 285, AUSTIN TX 78746
Gregory James Iverson	officer: Chief Financial Officer	4025 S. RIVERPOINT PARKWAY, CF-K809, PHOENIX AZ 85040
Kristina A Braendel	officer: Chief Accounting Officer	C/O BRC INC., 1144 S. 500 W, SALT LAKE CITY UT 84101
Engaged Capital Co-invest Xiii, Lp	other: See Footnote 1	610 NEWPORT CENTER DRIVE, SUITE 250, NEWPORT BEACH CA 92660
Engaged Capital Llc	10 percent owner	610 NEWPORT CENTER DRIVE, SUITE 950, NEWPORT BEACH CA 92660