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36KR Holdings (36KR Holdings) Pretax Margin % : -16.96% (As of Dec. 2023)


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What is 36KR Holdings Pretax Margin %?

Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. 36KR Holdings's Pre-Tax Income for the three months ended in Dec. 2023 was $-2.46 Mil. 36KR Holdings's Revenue for the three months ended in Dec. 2023 was $14.47 Mil. Therefore, 36KR Holdings's pretax margin for the quarter that ended in Dec. 2023 was -16.96%.

The historical rank and industry rank for 36KR Holdings's Pretax Margin % or its related term are showing as below:

KRKR' s Pretax Margin % Range Over the Past 10 Years
Min: -71.25   Med: -0.92   Max: 18.5
Current: -26.56


KRKR's Pretax Margin % is ranked worse than
73.97% of 580 companies
in the Interactive Media industry
Industry Median: -0.97 vs KRKR: -26.56

36KR Holdings Pretax Margin % Historical Data

The historical data trend for 36KR Holdings's Pretax Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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36KR Holdings Pretax Margin % Chart

36KR Holdings Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Pretax Margin %
Get a 7-Day Free Trial -0.92 -71.25 -28.57 7.13 -26.25

36KR Holdings Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Pretax Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -22.08 -70.71 -16.14 -19.48 -16.96

Competitive Comparison of 36KR Holdings's Pretax Margin %

For the Internet Content & Information subindustry, 36KR Holdings's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


36KR Holdings's Pretax Margin % Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, 36KR Holdings's Pretax Margin % distribution charts can be found below:

* The bar in red indicates where 36KR Holdings's Pretax Margin % falls into.



36KR Holdings Pretax Margin % Calculation

Pretax margin - also known as pretax profit margin is the ratio of Pretax Income divided by net sales or Revenue, usually presented in percent.

36KR Holdings's Pretax Margin for the fiscal year that ended in Dec. 2023 is calculated as

Pretax Margin=Pre-Tax Income (A: Dec. 2023 )/Revenue (A: Dec. 2023 )
=-12.505/47.644
=-26.25 %

36KR Holdings's Pretax Margin for the quarter that ended in Dec. 2023 is calculated as

Pretax Margin=Pre-Tax Income (Q: Dec. 2023 )/Revenue (Q: Dec. 2023 )
=-2.455/14.472
=-16.96 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


36KR Holdings  (NAS:KRKR) Pretax Margin % Explanation

The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.

The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.

It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.

The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.


36KR Holdings Pretax Margin % Related Terms

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36KR Holdings (36KR Holdings) Business Description

Traded in Other Exchanges
N/A
Address
No. 10 South Chaoyang Park Avenue, 5th-6th Floor, Tower A1, Junhao Central Park Plaza, Chaoyang District, Beijing, CHN, 100026
36KR Holdings Inc is a holding company and conducts its business mainly through its subsidiaries, a VIE, and subsidiaries of the VIE. The Group is engaging in providing content and business services to new economy participants in the PRC. Its content production process includes content creation, content editing, screening and monitoring, and content distribution. The Group mainly generates revenues from providing online advertising services, enterprise value-added services, and subscription services. The Group's principal operations and geographic markets are substantially located in PRC.