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Criteo (Criteo) Pretax Margin % : 2.56% (As of Mar. 2024)


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What is Criteo Pretax Margin %?

Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. Criteo's Pre-Tax Income for the three months ended in Mar. 2024 was $12 Mil. Criteo's Revenue for the three months ended in Mar. 2024 was $450 Mil. Therefore, Criteo's pretax margin for the quarter that ended in Mar. 2024 was 2.56%.

The historical rank and industry rank for Criteo's Pretax Margin % or its related term are showing as below:

CRTO' s Pretax Margin % Range Over the Past 10 Years
Min: 2.09   Med: 5.79   Max: 6.82
Current: 5.27


CRTO's Pretax Margin % is ranked better than
60.16% of 1029 companies
in the Media - Diversified industry
Industry Median: 2.31 vs CRTO: 5.27

Criteo Pretax Margin % Historical Data

The historical data trend for Criteo's Pretax Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Criteo Pretax Margin % Chart

Criteo Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Pretax Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 5.99 5.16 6.82 2.09 3.83

Criteo Quarterly Data
Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24
Pretax Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -3.75 -0.19 1.80 14.80 2.56

Competitive Comparison of Criteo's Pretax Margin %

For the Advertising Agencies subindustry, Criteo's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Criteo's Pretax Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Criteo's Pretax Margin % distribution charts can be found below:

* The bar in red indicates where Criteo's Pretax Margin % falls into.



Criteo Pretax Margin % Calculation

Pretax margin - also known as pretax profit margin is the ratio of Pretax Income divided by net sales or Revenue, usually presented in percent.

Criteo's Pretax Margin for the fiscal year that ended in Dec. 2023 is calculated as

Pretax Margin=Pre-Tax Income (A: Dec. 2023 )/Revenue (A: Dec. 2023 )
=74.728/1949.445
=3.83 %

Criteo's Pretax Margin for the quarter that ended in Mar. 2024 is calculated as

Pretax Margin=Pre-Tax Income (Q: Mar. 2024 )/Revenue (Q: Mar. 2024 )
=11.535/450.055
=2.56 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Criteo  (NAS:CRTO) Pretax Margin % Explanation

The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.

The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.

It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.

The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.


Criteo Pretax Margin % Related Terms

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Criteo (Criteo) Business Description

Traded in Other Exchanges
Address
32 Rue Blanche, Paris, FRA, 75009
Headquartered in Paris, Criteo is one of the leading ad-tech companies in the digital advertising market. Its technology, allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. The firm also provides technology allowing retailers to effectively manage their ad inventories and improve yield optimization.
Executives
Megan Clarken officer: Chief Executive Officer C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Ryan Damon other: EVP, Gen. Counsel & Secretary C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Sarah Js Glickman officer: Chief Financial Officer 60 BINNEY STREET, C/O BLUEBIRD BIO, INC., CAMBRIDGE MA 02142
Van Der Kooi Frederik director C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Marie Lalleman director C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Nathalie Balla director C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Rachel Picard director C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
James Warner director 135 WEST 18TH STREET, 5TH FLOOR, NEW YORK NY 10011
Edmond Mesrobian director 10 S ALMADEN BLVD, 16TH FLOOR, SAN JOSE CA 95113
Jean-baptiste Rudelle director, officer: Executive Chairman C/O CRITEO S.A., 32 RUE BLANCHE, PARIS I0 75009
David J Anderson officer: Interim CFO C/O HONEYWELL INTERNATIONAL INC, 101 COLUMBIA ROAD, MORRISTOWN NJ 09762
Dan Teodosiu officer: Chief Technology Officer C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Mary Spilman officer: Chief Revenue Officer C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Eric Eichmann director, officer: Chief Executive Officer C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 11TH FLOOR, NEW YORK NY 10016
Pesquidoux Hubert De director TEKELEC, 5200 PARAMOUNT PARKWAY, MORRISVILLE NC 27560