MediaAlpha (MediaAlpha) Net Margin % : -2.02% (As of Dec. 2023)

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What is MediaAlpha Net Margin %?

Net margin is calculated as Net Income divided by its Revenue. MediaAlpha's Net Income for the three months ended in Dec. 2023 was $-2.4 Mil. MediaAlpha's Revenue for the three months ended in Dec. 2023 was $117.2 Mil. Therefore, MediaAlpha's net margin for the quarter that ended in Dec. 2023 was -2.02%.

The historical rank and industry rank for MediaAlpha's Net Margin % or its related term are showing as below:

MAX' s Net Margin % Range Over the Past 10 Years
Min: -12.56 Med: 0.86 Max: 6.1
Current: -10.41

MAX's Net Margin % is ranked worse than
61.51% of 582 companies
in the Interactive Media industry
Industry Median: -1.31 vs MAX: -10.41

MediaAlpha Net Margin % Historical Data

The historical data trend for MediaAlpha's Net Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

MediaAlpha Net Margin % Chart

MediaAlpha Annual Data

Trend

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Net Margin %

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4.37

2.53

-0.82

-12.56

-10.41

MediaAlpha Quarterly Data
	Dec18	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Net Margin %	Get a 7-Day Free Trial															-21.74	-9.20	-16.85	-18.11	-2.02

Competitive Comparison of MediaAlpha's Net Margin %

For the Internet Content & Information subindustry, MediaAlpha's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

MediaAlpha's Net Margin % Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, MediaAlpha's Net Margin % distribution charts can be found below:

* The bar in red indicates where MediaAlpha's Net Margin % falls into.

MediaAlpha Net Margin % Calculation

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

MediaAlpha's Net Margin for the fiscal year that ended in Dec. 2023 is calculated as

Net Margin	=	Net Income (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	-40.42	/	388.149
	=	-10.41 %

MediaAlpha's Net Margin for the quarter that ended in Dec. 2023 is calculated as

Net Margin	=	Net Income (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	-2.366	/	117.174
	=	-2.02 %

MediaAlpha (NYSE:MAX) Net Margin % Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.

MediaAlpha Net Margin % Related Terms

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MediaAlpha (MediaAlpha) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » MediaAlpha Inc (NYSE:MAX) » Definitions » Net Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

700 South Flower Street, Suite 640, Los Angeles, CA, USA, 90017

Website

https://www.mediaalpha.com

MediaAlpha Inc provides a platform that facilitates insurance carriers and distributors target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It acts as a customer acquisition channel in the areas of property & casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.

Executives

Wm Hinson (bermuda) Ltd.	10 percent owner	26 REID STREET, SUITE 601, HAMILTON D0 HM 11
White Mountains Insurance Group Ltd	10 percent owner	23 SOUTH MAIN STREET, SUITE 3B, HANOVER NH 03755
Steven Yi	director, officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Eugene Nonko	director, officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Wm Birkdale, Ltd.	10 percent owner	C/O ALTER DOMUS, 18 ST. SWITHIN'S LANE, LONDON X0 EC4N 8AD
Wm International Holdings Ltd	10 percent owner	C/O ALTER DOMUS, 18 ST. SWITHIN'S LANE, LONDON X0 EC4N 8AD
Bridge Holdings (bermuda) Ltd.	10 percent owner	14 WESLEY STREET, 5TH FLOOR, HAMILTON D0 HM 11
Patrick Ryan Thompson	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Serge Topjian	officer: VICE PRESIDENT, MEDIA BUYING	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Brian Mikalis	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Kuanling Amy Yeh	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Keith Cramer	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Carlson Cort Allan	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Catherine Hull Cunningham	officer: Chief People Officer	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Jeff Sweetser	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017