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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. PubMatic's intangible assets for the quarter that ended in Mar. 2024 was $35.0 Mil.
The historical data trend for PubMatic's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PubMatic Annual Data | |||||||||||||||
Trend | Dec18 | Dec19 | Dec20 | Dec21 | Dec22 | Dec23 | |||||||||
Intangible Assets | Get a 7-Day Free Trial | 6.25 | 6.25 | 6.25 | 37.88 | 35.44 |
PubMatic Quarterly Data | ||||||||||||||||||||
Dec18 | Sep19 | Dec19 | Mar20 | Jun20 | Sep20 | Dec20 | Mar21 | Jun21 | Sep21 | Dec21 | Mar22 | Jun22 | Sep22 | Dec22 | Mar23 | Jun23 | Sep23 | Dec23 | Mar24 | |
Intangible Assets | Get a 7-Day Free Trial | 36.63 | 36.23 | 35.84 | 35.44 | 35.05 |
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
PubMatic (NAS:PUBM) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Thank you for viewing the detailed overview of PubMatic's Intangible Assets provided by GuruFocus.com. Please click on the following links to see related term pages.
Paulina Klimenko | officer: Chief Growth Officer | C/O PUBMATIC, INC., 601 MARSHALL STREET, REDWOOD CITY CA 94065 |
Rajeev K. Goel | director, 10 percent owner, officer: Chief Executive Officer | C/O PUBMATIC, INC., 3 LAGOON DRIVE, SUITE 180, REDWOOD CITY CA 94065 |
Steven Pantelick | officer: Chief Financial Officer | C/O PUBMATIC, INC., 3 LAGOON DRIVE, SUITE 180, REDWOOD CITY CA 94065 |
Andrew Woods | officer: General Counsel & Secretary | C/O PUBMATIC, INC., 601 MARSHALL STREET, REDWOOD CITY CA 94063 |
Amar K. Goel | director, 10 percent owner, officer: Chairman, Chief Growth Officer | C/O PUBMATIC, INC., 3 LAGOON DRIVE, SUITE 180, REDWOOD CITY CA 94065 |
Mukul Kumar | officer: President, Engineering | C/O PUBMATIC, INC., 3 LAGOON DRIVE, SUITE 180, REDWOOD CITY CA 94065 |
Nikhil Ramesh Mehta | director | C/O F5 NETWORKS, INC., 401 ELLIOTT AVE. WEST, SEATTLE WA 98119 |
Anton Hanebrink | director | C/O PUBMATIC, INC., 601 MARSHALL STREET, REDWOOD CITY CA 94063 |
Lisa Gimbel | officer: Chief Accounting Officer | C/O PUBMATIC, INC., 601 MARSHALL STREET, REDWOOD CITY CA 94063 |
Van Der Zweep Michael | officer: Controller | C/O PUBMATIC, INC., 3 LAGOON DRIVE, SUITE 180, REDWOOD CITY CA 94065 |
Jeffrey K. Hirsch | officer: Chief Commercial Officer | C/O PUBMATIC, INC., 3 LAGOON DRIVE, SUITE 180, REDWOOD CITY CA 94065 |
Susan Daimler | director | C/O PUBMATIC, INC., 3 LAGOON DRIVE, SUITE 180, REDWOOD CITY CA 94065 |
Thomas C. Chow | officer: General Counsel and Secretary | C/O PUBMATIC, INC., 3 LAGOON DRIVE, SUITE 180, REDWOOD CITY CA 94065 |
Shelagh Glaser | director | ZENDESK, INC., 989 MARKET STREET, SAN FRANCISCO CA 94103 |
Yakov (jacob) Shulman | director | C/O MELLANOX TECHNOLOGIES, INC., 350 OAKMEAD PARKWAY, SUITE 100, SUNNYVALE CA 94085 |
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