The Honest Co (The Honest Co) Gross Margin % : 33.49% (As of Dec. 2023)

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What is The Honest Co Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. The Honest Co's Gross Profit for the three months ended in Dec. 2023 was $30.2 Mil. The Honest Co's Revenue for the three months ended in Dec. 2023 was $90.3 Mil. Therefore, The Honest Co's Gross Margin % for the quarter that ended in Dec. 2023 was 33.49%.

The historical rank and industry rank for The Honest Co's Gross Margin % or its related term are showing as below:

HNST' s Gross Margin % Range Over the Past 10 Years
Min: 29.19 Med: 32.2 Max: 35.9
Current: 29.19

During the past 5 years, the highest Gross Margin % of The Honest Co was 35.90%. The lowest was 29.19%. And the median was 32.20%.

HNST's Gross Margin % is ranked better than
59.82% of 1807 companies
in the Consumer Packaged Goods industry
Industry Median: 25.03 vs HNST: 29.19

The Honest Co had a gross margin of 33.49% for the quarter that ended in Dec. 2023 => Competition eroding margins

The 5-Year average Growth Rate of Gross Margin for The Honest Co was 0.00% per year.

The Honest Co Gross Margin % Historical Data

The historical data trend for The Honest Co's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

The Honest Co Gross Margin % Chart

The Honest Co Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Gross Margin %

32.20

35.90

34.26

29.43

29.19

The Honest Co Quarterly Data
	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Gross Margin %	Get a 7-Day Free Trial												27.49	24.23	27.08	31.57	33.49

Competitive Comparison of The Honest Co's Gross Margin %

For the Household & Personal Products subindustry, The Honest Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

The Honest Co's Gross Margin % Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, The Honest Co's Gross Margin % distribution charts can be found below:

* The bar in red indicates where The Honest Co's Gross Margin % falls into.

The Honest Co Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

The Honest Co's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )	=	Gross Profit (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	100.5	/	344.365
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(344.365 - 243.833)	/	344.365
	=	29.19 %

The Honest Co's Gross Margin for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )	=	Gross Profit (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	30.2	/	90.264
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(90.264 - 60.037)	/	90.264
	=	33.49 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

The Honest Co (NAS:HNST) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

The Honest Co had a gross margin of 33.49% for the quarter that ended in Dec. 2023 => Competition eroding margins

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

The Honest Co Gross Margin % Related Terms

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The Honest Co (The Honest Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » The Honest Co Inc (NAS:HNST) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

12130 Millennium Drive, Suite 500, Los Angeles, CA, USA, 90094

Website

https://www.honest.com

The Honest Co Inc is a digitally-native consumer products company to make purpose-driven consumer products designed for all people. It is an omnichannel brand, ensuring its products are available wherever its consumers shop through company's Retail and Digital channels. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.

Executives

Stephen Winchell	officer: EVP, Operations and R&D	12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Brendan Sheehey	officer: General Counsel	12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Jessica Warren	director, officer: Chief Creative Officer	12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Institutional Venture Management Xiii, Llc	10 percent owner	3000 SAND HILL ROAD, BUILDING 2, SUITE 250, MENLO PARK CA 94025
Kelly J. Kennedy	officer: EVP and CFO	C/O ANNIE'S, INC., 1610 FIFTH STREET, BERKELEY CA 94710
Rick Rexing	officer: Chief Revenue Officer	12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
David Loretta	officer: Chief Financial Officer	C/O NORDSTROM, INC., 1700 SEVENTH AVENUE, SEATTLE WA 98101
Carla Vernon	officer: Chief Executive Officer	12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
James D White	director	C/O CAVA GROUP, INC., 202-400-2920 14 RIDGE SQUARE NW, SUITE 5, WASHINGTON DC 20016
Janis Hoyt	officer: Chief People Officer	12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Nikolaos A Vlahos	director, officer: Chief Executive Officer	1221 BROADWAY, OAKLAND CA 94612
Katherine Barton	officer: Chief Growth Officer	12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Peter C. Gerstberger	officer: Chief Digital & Strat. Officer	12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Jack Hartung	director	1543 WAZEE STREET, SUITE 200, DENVER CO 80202
Julia M Brown	director	C/O ABLE BRANDS CO., 30 HUDSON YARDS, NEW YORK NY 10001