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Ascential (LSE:ASCL) Gross Profit : £132.2 Mil (TTM As of Dec. 2023)


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What is Ascential Gross Profit?

Ascential's gross profit for the six months ended in Dec. 2023 was £-71.4 Mil. Ascential's gross profit for the trailing twelve months (TTM) ended in Dec. 2023 was £132.2 Mil.

Gross Margin % is calculated as gross profit divided by its revenue. Ascential's gross profit for the six months ended in Dec. 2023 was £-71.4 Mil. Ascential's Revenue for the six months ended in Dec. 2023 was £-101.0 Mil. Therefore, Ascential's Gross Margin % for the quarter that ended in Dec. 2023 was 70.69%.

Ascential had a gross margin of 70.69% for the quarter that ended in Dec. 2023 => Durable competitive advantage

During the past 12 years, the highest Gross Margin % of Ascential was 67.94%. The lowest was 61.59%. And the median was 64.96%.


Ascential Gross Profit Historical Data

The historical data trend for Ascential's Gross Profit can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Ascential Gross Profit Chart

Ascential Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Gross Profit
Get a 7-Day Free Trial Premium Member Only Premium Member Only 236.90 141.60 221.70 125.90 132.20

Ascential Semi-Annual Data
Dec13 Dec14 Jun15 Dec15 Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23
Gross Profit Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 120.30 165.00 -39.10 203.60 -71.40

Competitive Comparison of Ascential's Gross Profit

For the Advertising Agencies subindustry, Ascential's Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Ascential's Gross Profit Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Ascential's Gross Profit distribution charts can be found below:

* The bar in red indicates where Ascential's Gross Profit falls into.



Ascential Gross Profit Calculation

Gross Profit is the different between the sale prices and the cost of buying or producing the goods.

Ascential's Gross Profit for the fiscal year that ended in Dec. 2023 is calculated as

Gross Profit (A: Dec. 2023 )=Revenue - Cost of Goods Sold
=206.4 - 74.2
=132.2

Ascential's Gross Profit for the quarter that ended in Dec. 2023 is calculated as

Gross Profit (Q: Dec. 2023 )=Revenue - Cost of Goods Sold
=-101 - -29.6
=-71.4

Gross Profit for the trailing twelve months (TTM) ended in Dec. 2023 adds up the semi-annually data reported by the company within the most recent 12 months, which was £132.2 Mil.

Gross Profit is the numerator in the calculation of Gross Margin.

Ascential's Gross Margin % for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )=Gross Profit (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=(Revenue - Cost of Goods Sold) / Revenue
=-71.4 / -101
=70.69 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Ascential  (LSE:ASCL) Gross Profit Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Ascential had a gross margin of 70.69% for the quarter that ended in Dec. 2023 => Durable competitive advantage


Ascential Gross Profit Related Terms

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Ascential (LSE:ASCL) Business Description

Traded in Other Exchanges
Address
33 Kingsway, London, GBR, WC2B 6UF
Ascential PLC is engaged in providing specialist information, analytics, events, and digital commerce optimization to consumer brands and their ecosystems. The company has four operating segments; Digital Commerce includes measurement, optimization, and execution for digital commerce growth, Product Design includes consumer product trend forecasting, data, and insight to create world-class products and experiences, Marketing includes events, services, and tools to measure and optimize marketing creativity, media, and platform effectiveness and efficiency, and Retail and Financial Services includes events, data, and tools to improve performance and drive innovation in retail and financial services. The company generates the majority of its revenue from the Digital Commerce segment.

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