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Ascential (LSE:ASCL) Cash Ratio : 0.06 (As of Dec. 2023)


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What is Ascential Cash Ratio?

The Cash Ratio measures a company’s ability to meet its short-term obligations with cash and near-cash resources. It is calculated as a company's Cash, Cash Equivalents, Marketable Securities divides by its Total Current Liabilities. Ascential's Cash Ratio for the quarter that ended in Dec. 2023 was 0.06.

Ascential has a Cash Ratio of 0.06. It indicates that there are more current liabilities than Cash, Cash Equivalents, Marketable Securities, and the company does not have sufficient cash on hand to pay off its short-term debt.

The historical rank and industry rank for Ascential's Cash Ratio or its related term are showing as below:

LSE:ASCL' s Cash Ratio Range Over the Past 10 Years
Min: 0.06   Med: 0.22   Max: 0.83
Current: 0.06

During the past 12 years, Ascential's highest Cash Ratio was 0.83. The lowest was 0.06. And the median was 0.22.

LSE:ASCL's Cash Ratio is ranked worse than
90.41% of 1022 companies
in the Media - Diversified industry
Industry Median: 0.56 vs LSE:ASCL: 0.06

Ascential Cash Ratio Historical Data

The historical data trend for Ascential's Cash Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Ascential Cash Ratio Chart

Ascential Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Cash Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.43 0.21 0.23 0.18 0.06

Ascential Semi-Annual Data
Dec13 Dec14 Jun15 Dec15 Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23
Cash Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.23 0.22 0.18 0.20 0.06

Competitive Comparison of Ascential's Cash Ratio

For the Advertising Agencies subindustry, Ascential's Cash Ratio, along with its competitors' market caps and Cash Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Ascential's Cash Ratio Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Ascential's Cash Ratio distribution charts can be found below:

* The bar in red indicates where Ascential's Cash Ratio falls into.



Ascential Cash Ratio Calculation

The Cash Ratio measures a company's ability to meet its short-term obligations with its cash and near-cash resources.

Ascential's Cash Ratio for the fiscal year that ended in Dec. 2023 is calculated as:

Cash Ratio (A: Dec. 2023 )=Cash, Cash Equivalents, Marketable Securities/Total Current Liabilities
=39.4/626.8
=0.06

Ascential's Cash Ratio for the quarter that ended in Dec. 2023 is calculated as:

Cash Ratio (Q: Dec. 2023 )=Cash, Cash Equivalents, Marketable Securities/Total Current Liabilities
=39.4/626.8
=0.06

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Ascential  (LSE:ASCL) Cash Ratio Explanation

The cash ratio is more conservative than other liquidity ratios, such as Quick Ratio and Current Ratio, because it only considers a company's most liquid resources. The numerator of cash ratio only considers Cash, Cash Equivalents and marketable securities. Other current assets, such as accounts receivable and inventories, are not included. The rationale is that these assets may require time to be transformed into cash, and the amount of money received is also uncertain.

The cash ratio shows a company’s ability to pay all current liabilities immediately without selling or liquidating other assets. Generally speaking, a higher cash ratio suggests the company has a stronger ability to cover its short-term debt. However, a high cash ratio could also indicate inefficient management: the company is inefficient in making full utilization of cash to invest protential profitable project. It may also suggest that the company is not confident about future profitability.

In general, the higher the cash ratio, the better the company's liquidity position.


Ascential Cash Ratio Related Terms

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Ascential (LSE:ASCL) Business Description

Traded in Other Exchanges
Address
33 Kingsway, London, GBR, WC2B 6UF
Ascential PLC is engaged in providing specialist information, analytics, events, and digital commerce optimization to consumer brands and their ecosystems. The company has four operating segments; Digital Commerce includes measurement, optimization, and execution for digital commerce growth, Product Design includes consumer product trend forecasting, data, and insight to create world-class products and experiences, Marketing includes events, services, and tools to measure and optimize marketing creativity, media, and platform effectiveness and efficiency, and Retail and Financial Services includes events, data, and tools to improve performance and drive innovation in retail and financial services. The company generates the majority of its revenue from the Digital Commerce segment.

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