Warpaint London (LSE:W7L) Gross Margin % : 40.41% (As of Dec. 2023)

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What is Warpaint London Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Warpaint London's Gross Profit for the six months ended in Dec. 2023 was £21.38 Mil. Warpaint London's Revenue for the six months ended in Dec. 2023 was £52.91 Mil. Therefore, Warpaint London's Gross Margin % for the quarter that ended in Dec. 2023 was 40.41%.

The historical rank and industry rank for Warpaint London's Gross Margin % or its related term are showing as below:

LSE:W7L' s Gross Margin % Range Over the Past 10 Years
Min: 31.14 Med: 36.63 Max: 39.89
Current: 39.89

During the past 11 years, the highest Gross Margin % of Warpaint London was 39.89%. The lowest was 31.14%. And the median was 36.63%.

LSE:W7L's Gross Margin % is ranked better than
77.24% of 1806 companies
in the Consumer Packaged Goods industry
Industry Median: 25.07 vs LSE:W7L: 39.89

Warpaint London had a gross margin of 40.41% for the quarter that ended in Dec. 2023 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Warpaint London was 2.70% per year.

Warpaint London Gross Margin % Historical Data

The historical data trend for Warpaint London's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Warpaint London Gross Margin % Chart

Warpaint London Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Gross Margin %

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33.48

31.14

33.81

36.43

39.89

Warpaint London Semi-Annual Data
	Dec13	Dec14	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23
Gross Margin %	Get a 7-Day Free Trial														33.42	39.04	34.73	39.13	40.41

Competitive Comparison of Warpaint London's Gross Margin %

For the Household & Personal Products subindustry, Warpaint London's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Warpaint London's Gross Margin % Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Warpaint London's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Warpaint London's Gross Margin % falls into.

Warpaint London Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Warpaint London's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )	=	Gross Profit (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	35.7	/	89.59
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(89.59 - 53.857)	/	89.59
	=	39.89 %

Warpaint London's Gross Margin for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )	=	Gross Profit (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	21.4	/	52.905
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(52.905 - 31.526)	/	52.905
	=	40.41 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Warpaint London (LSE:W7L) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Warpaint London had a gross margin of 40.41% for the quarter that ended in Dec. 2023 => Durable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Warpaint London Gross Margin % Related Terms

Thank you for viewing the detailed overview of Warpaint London's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

Warpaint London (LSE:W7L) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Warpaint London PLC (LSE:W7L) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

WPNTF:USA 1J2:Germany

Address

Units B&C, Orbital Forty Six, The Ridgeway Trading Estate, Iver, Bucks, GBR, SL0 9HW

Website

https://www.warpaintlondonplc.com

Warpaint London PLC is engaged in color business under the brand W7 with a focus on the gifting market. The reportable segments of the company are Own Brand and Closeout. The Branded relates to the sale of own branded products whereas 'close-out' relates to the purchase of third party stock which is then repackaged for sale. The company generates a majority of its revenue from its Own brand segment. Geographically, the company derives maximum revenue from the UK and operates in Europe, the USA, Australia, New Zealand, and the Rest of the World.

Warpaint London (LSE:W7L) Headlines

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