Wisdom Sports Group (HKSE:01661) Gross Margin % : -1.97% (As of Dec. 2023)

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What is Wisdom Sports Group Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Wisdom Sports Group's Gross Profit for the six months ended in Dec. 2023 was HK$-0.64 Mil. Wisdom Sports Group's Revenue for the six months ended in Dec. 2023 was HK$32.46 Mil. Therefore, Wisdom Sports Group's Gross Margin % for the quarter that ended in Dec. 2023 was -1.97%.

The historical rank and industry rank for Wisdom Sports Group's Gross Margin % or its related term are showing as below:

HKSE:01661' s Gross Margin % Range Over the Past 10 Years
Min: -17.46 Med: 27.16 Max: 70.34
Current: -2.61

During the past 12 years, the highest Gross Margin % of Wisdom Sports Group was 70.34%. The lowest was -17.46%. And the median was 27.16%.

HKSE:01661's Gross Margin % is ranked worse than
96.74% of 952 companies
in the Media - Diversified industry
Industry Median: 38.5 vs HKSE:01661: -2.61

Wisdom Sports Group had a gross margin of -1.97% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Wisdom Sports Group was 0.00% per year.

Wisdom Sports Group Gross Margin % Historical Data

The historical data trend for Wisdom Sports Group's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Wisdom Sports Group Gross Margin % Chart

Wisdom Sports Group Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Gross Margin %

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-17.46

-4.26

-1.74

70.34

-2.61

Wisdom Sports Group Semi-Annual Data
	Jun14	Dec14	Jun15	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23
Gross Margin %	Get a 7-Day Free Trial															-2.08	28.92	79.45	-9.99	-1.97

Competitive Comparison of Wisdom Sports Group's Gross Margin %

For the Entertainment subindustry, Wisdom Sports Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Wisdom Sports Group's Gross Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Wisdom Sports Group's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Wisdom Sports Group's Gross Margin % falls into.

Wisdom Sports Group Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Wisdom Sports Group's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )	=	Gross Profit (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	-0.9	/	35.267
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(35.267 - 36.186)	/	35.267
	=	-2.61 %

Wisdom Sports Group's Gross Margin for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )	=	Gross Profit (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	-0.6	/	32.455
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(32.455 - 33.093)	/	32.455
	=	-1.97 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Wisdom Sports Group (HKSE:01661) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Wisdom Sports Group had a gross margin of -1.97% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Wisdom Sports Group Gross Margin % Related Terms

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Wisdom Sports Group (HKSE:01661) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Wisdom Sports Group (HKSE:01661) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

No. 16, Xinyuanli Road, 7th Floor, Block 1, Kunsuo Center, Chaoyang District, Beijing, CHN, 100027

Website

https://www.wisdomsports.com.cn

Wisdom Sports Group engages in the diversified media industry and provides event services, operations, and branding services in China. The company is divided into two business segments: the Wisdom Events segment and the Wisdom Program and Branding segment. The Wisdom Events segment organizes and promotes various international and domestic sporting events. The Wisdom Program and Branding segment focuses primarily on the production, distribution, and advertisement of televised sporting events.

Executives

Ren Guozun (alias: Wen)	2201 Interest of corporation controlled by you
Hknd Limited	2101 Beneficial owner
Wang Zhihan	2201 Interest of corporation controlled by you
Queen Media Co., Ltd.	2101 Beneficial owner
Nd Medical Technology Limited	2101 Beneficial owner
Wu Meizhen	2201 Interest of corporation controlled by you

Wisdom Sports Group (HKSE:01661) Headlines

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