The historical rank and industry rank for Aurora Innovation's Gross Margin % or its related term are showing as below:
During the past 5 years, the highestGross Margin % of Aurora Innovation was 100.66%. The lowest was 99.18%. And the median was 99.92%.
AUR's Gross Margin % is not ranked *
in the Software industry.
Industry Median: 41.74 * Ranked among companies with meaningful Gross Margin % only.
Aurora Innovation had a gross margin of N/A% for the quarter that ended in Mar. 2024 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Aurora Innovation was 0.00% per year.
Aurora Innovation Gross Margin % Historical Data
The historical data trend for Aurora Innovation's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of Aurora Innovation's Gross Margin %
For the Information Technology Services subindustry, Aurora Innovation's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Aurora Innovation's Gross Margin % Distribution in the Software Industry
For the Software industry and Technology sector, Aurora Innovation's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Aurora Innovation's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Aurora Innovation had a gross margin of N/A% for the quarter that ended in Mar. 2024 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Aurora Innovation Gross Margin % Related Terms
Thank you for viewing the detailed overview of Aurora Innovation's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.
Aurora Innovation (Aurora Innovation) Business Description
Aurora Innovation Inc is engaged in delivering self-driving technology safely, quickly, and broadly. The company designs and develops the Aurora Driver, which is the hardware, software, and data services that allow vehicles to drive themselves. Its flagship product, the Aurora Driver, is a platform that brings together software, hardware, and data services, to autonomously operate passenger vehicles, light commercial vehicles, and heavy-duty trucks. The company has partnered with industries across the transportation ecosystem including Toyota, Volvo, PACCAR, Uber, Uber Freight, FedEx, and U.S. Xpress. The company tests its vehicles in the Bay Area, Pittsburgh, and Texas and has offices in those areas as well as in Bozeman, MT; Seattle, WA; Louisville, CO; and Detroit, MI.
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