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The Honest Co (The Honest Co) ROIC % : 3.88% (As of Dec. 2023)


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What is The Honest Co ROIC %?

ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The Honest Co's annualized return on invested capital (ROIC %) for the quarter that ended in Dec. 2023 was 3.88%.

As of today (2024-04-29), The Honest Co's WACC % is 9.69%. The Honest Co's ROIC % is -25.43% (calculated using TTM income statement data). The Honest Co earns returns that do not match up to its cost of capital. It will destroy value as it grows.


The Honest Co ROIC % Historical Data

The historical data trend for The Honest Co's ROIC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

The Honest Co ROIC % Chart

The Honest Co Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23
ROIC %
-28.36 -11.60 -28.90 -33.04 -25.12

The Honest Co Quarterly Data
Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
ROIC % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -31.54 -42.33 -34.75 -22.45 3.88

Competitive Comparison of The Honest Co's ROIC %

For the Household & Personal Products subindustry, The Honest Co's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Honest Co's ROIC % Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, The Honest Co's ROIC % distribution charts can be found below:

* The bar in red indicates where The Honest Co's ROIC % falls into.



The Honest Co ROIC % Calculation

The Honest Co's annualized Return on Invested Capital (ROIC %) for the fiscal year that ended in Dec. 2023 is calculated as:

ROIC % (A: Dec. 2023 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (A: Dec. 2022 ) + Invested Capital (A: Dec. 2023 ))/ count )
=-36.704 * ( 1 - -0.19% )/( (170.355 + 122.401)/ 2 )
=-36.7737376/146.378
=-25.12 %

where

The Honest Co's annualized Return on Invested Capital (ROIC %) for the quarter that ended in Dec. 2023 is calculated as:

ROIC % (Q: Dec. 2023 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (Q: Sep. 2023 ) + Invested Capital (Q: Dec. 2023 ))/ count )
=4.916 * ( 1 - 0% )/( (130.779 + 122.401)/ 2 )
=4.916/126.59
=3.88 %

where

Note: The Operating Income data used here is four times the quarterly (Dec. 2023) data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


The Honest Co  (NAS:HNST) ROIC % Explanation

ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.

There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.

Why is ROIC % important?

Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, The Honest Co's WACC % is 9.69%. The Honest Co's ROIC % is -25.43% (calculated using TTM income statement data).


Be Aware

Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.


The Honest Co ROIC % Related Terms

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The Honest Co (The Honest Co) Business Description

Traded in Other Exchanges
N/A
Address
12130 Millennium Drive, Suite 500, Los Angeles, CA, USA, 90094
The Honest Co Inc is a digitally-native consumer products company to make purpose-driven consumer products designed for all people. It is an omnichannel brand, ensuring its products are available wherever its consumers shop through company's Retail and Digital channels. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.
Executives
Stephen Winchell officer: EVP, Operations and R&D 12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Brendan Sheehey officer: General Counsel 12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Jessica Warren director, officer: Chief Creative Officer 12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Institutional Venture Management Xiii, Llc 10 percent owner 3000 SAND HILL ROAD, BUILDING 2, SUITE 250, MENLO PARK CA 94025
Kelly J. Kennedy officer: EVP and CFO C/O ANNIE'S, INC., 1610 FIFTH STREET, BERKELEY CA 94710
Rick Rexing officer: Chief Revenue Officer 12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
David Loretta officer: Chief Financial Officer C/O NORDSTROM, INC., 1700 SEVENTH AVENUE, SEATTLE WA 98101
Carla Vernon officer: Chief Executive Officer 12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
James D White director C/O CAVA GROUP, INC., 202-400-2920 14 RIDGE SQUARE NW, SUITE 5, WASHINGTON DC 20016
Janis Hoyt officer: Chief People Officer 12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Nikolaos A Vlahos director, officer: Chief Executive Officer 1221 BROADWAY, OAKLAND CA 94612
Katherine Barton officer: Chief Growth Officer 12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Peter C. Gerstberger officer: Chief Digital & Strat. Officer 12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Jack Hartung director 1543 WAZEE STREET, SUITE 200, DENVER CO 80202
Julia M Brown director C/O ABLE BRANDS CO., 30 HUDSON YARDS, NEW YORK NY 10001