MediaAlpha (MediaAlpha) ROCE % : -0.91% (As of Dec. 2023)

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What is MediaAlpha ROCE %?

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. MediaAlpha's annualized ROCE % for the quarter that ended in Dec. 2023 was -0.91%.

MediaAlpha ROCE % Historical Data

The historical data trend for MediaAlpha's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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MediaAlpha ROCE % Chart

MediaAlpha Annual Data

Trend

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

ROCE %

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44.60

21.49

-1.10

26.58

-49.83

MediaAlpha Quarterly Data
	Dec18	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
ROCE %	Get a 7-Day Free Trial															208.24	-48.19	-75.70	-76.53	-0.91

MediaAlpha ROCE % Calculation

MediaAlpha's annualized ROCE % for the fiscal year that ended in Dec. 2023 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2023 )		(A: Dec. 2022 )		(A: Dec. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2023 )		(A: Dec. 2022 )		(A: Dec. 2023 )
	=	-41.703	/	( ( (170.081 - 76.892)	+	(153.925 - 79.721) )	/ 2 )
	=	-41.703	/	( (93.189	+	74.204)	/ 2 )
	=	-41.703	/	83.6965
	=	-49.83 %

MediaAlpha's ROCE % of for the quarter that ended in Dec. 2023 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Dec. 2023 )		(Q: Sep. 2023 )		(Q: Dec. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Dec. 2023 )		(Q: Sep. 2023 )		(Q: Dec. 2023 )
	=	-0.672	/	( ( (133.032 - 60.254)	+	(153.925 - 79.721) )	/ 2 )
	=	-0.672	/	( ( 72.778	+	74.204 )	/ 2 )
	=	-0.672	/	73.491
	=	-0.91 %

(1) Note: The EBIT data used here is four times the quarterly (Dec. 2023) EBIT data.

MediaAlpha (NYSE:MAX) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

MediaAlpha ROCE % Related Terms

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MediaAlpha (MediaAlpha) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » MediaAlpha Inc (NYSE:MAX) » Definitions » ROCE %

Comparable Companies

Traded in Other Exchanges

N/A

Address

700 South Flower Street, Suite 640, Los Angeles, CA, USA, 90017

Website

https://www.mediaalpha.com

MediaAlpha Inc provides a platform that facilitates insurance carriers and distributors target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It acts as a customer acquisition channel in the areas of property & casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.

Executives

Wm Hinson (bermuda) Ltd.	10 percent owner	26 REID STREET, SUITE 601, HAMILTON D0 HM 11
White Mountains Insurance Group Ltd	10 percent owner	23 SOUTH MAIN STREET, SUITE 3B, HANOVER NH 03755
Steven Yi	director, officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Eugene Nonko	director, officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Wm Birkdale, Ltd.	10 percent owner	C/O ALTER DOMUS, 18 ST. SWITHIN'S LANE, LONDON X0 EC4N 8AD
Wm International Holdings Ltd	10 percent owner	C/O ALTER DOMUS, 18 ST. SWITHIN'S LANE, LONDON X0 EC4N 8AD
Bridge Holdings (bermuda) Ltd.	10 percent owner	14 WESLEY STREET, 5TH FLOOR, HAMILTON D0 HM 11
Patrick Ryan Thompson	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Serge Topjian	officer: VICE PRESIDENT, MEDIA BUYING	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Brian Mikalis	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Kuanling Amy Yeh	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Keith Cramer	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Carlson Cort Allan	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Catherine Hull Cunningham	officer: Chief People Officer	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Jeff Sweetser	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017