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The Honest Co (The Honest Co) ROA % : 2.30% (As of Dec. 2023)


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What is The Honest Co ROA %?

ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. The Honest Co's annualized Net Income for the quarter that ended in Dec. 2023 was $4.6 Mil. The Honest Co's average Total Assets over the quarter that ended in Dec. 2023 was $198.6 Mil. Therefore, The Honest Co's annualized ROA % for the quarter that ended in Dec. 2023 was 2.30%.

The historical rank and industry rank for The Honest Co's ROA % or its related term are showing as below:

HNST' s ROA % Range Over the Past 10 Years
Min: -19.1   Med: -15.07   Max: -6.09
Current: -18.8

During the past 5 years, The Honest Co's highest ROA % was -6.09%. The lowest was -19.10%. And the median was -15.07%.

HNST's ROA % is ranked worse than
90.9% of 1901 companies
in the Consumer Packaged Goods industry
Industry Median: 2.98 vs HNST: -18.80

The Honest Co ROA % Historical Data

The historical data trend for The Honest Co's ROA % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

The Honest Co ROA % Chart

The Honest Co Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23
ROA %
-13.28 -6.09 -15.07 -19.10 -17.75

The Honest Co Quarterly Data
Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
ROA % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -20.60 -33.24 -26.44 -16.69 2.30

Competitive Comparison of The Honest Co's ROA %

For the Household & Personal Products subindustry, The Honest Co's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Honest Co's ROA % Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, The Honest Co's ROA % distribution charts can be found below:

* The bar in red indicates where The Honest Co's ROA % falls into.



The Honest Co ROA % Calculation

The Honest Co's annualized ROA % for the fiscal year that ended in Dec. 2023 is calculated as:

ROA %=Net Income (A: Dec. 2023 )/( (Total Assets (A: Dec. 2022 )+Total Assets (A: Dec. 2023 ))/ count )
=-39.238/( (240.599+201.621)/ 2 )
=-39.238/221.11
=-17.75 %

The Honest Co's annualized ROA % for the quarter that ended in Dec. 2023 is calculated as:

ROA %=Net Income (Q: Dec. 2023 )/( (Total Assets (Q: Sep. 2023 )+Total Assets (Q: Dec. 2023 ))/ count )
=4.572/( (195.538+201.621)/ 2 )
=4.572/198.5795
=2.30 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is four times the quarterly (Dec. 2023) net income data. ROA % is displayed in the 30-year financial page.


The Honest Co  (NAS:HNST) ROA % Explanation

ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A bank’s ROA % is typically well under 2%.

Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:

ROA %(Q: Dec. 2023 )
=Net Income/Total Assets
=4.572/198.5795
=(Net Income / Revenue)*(Revenue / Total Assets)
=(4.572 / 361.056)*(361.056 / 198.5795)
=Net Margin %*Asset Turnover
=1.27 %*1.8182
=2.30 %

Note: The Net Income data used here is four times the quarterly (Dec. 2023) net income data. The Revenue data used here is four times the quarterly (Dec. 2023) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.

E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.


The Honest Co ROA % Related Terms

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The Honest Co (The Honest Co) Business Description

Traded in Other Exchanges
N/A
Address
12130 Millennium Drive, Suite 500, Los Angeles, CA, USA, 90094
The Honest Co Inc is a digitally-native consumer products company to make purpose-driven consumer products designed for all people. It is an omnichannel brand, ensuring its products are available wherever its consumers shop through company's Retail and Digital channels. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.
Executives
Stephen Winchell officer: EVP, Operations and R&D 12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Brendan Sheehey officer: General Counsel 12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Jessica Warren director, officer: Chief Creative Officer 12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Institutional Venture Management Xiii, Llc 10 percent owner 3000 SAND HILL ROAD, BUILDING 2, SUITE 250, MENLO PARK CA 94025
Kelly J. Kennedy officer: EVP and CFO C/O ANNIE'S, INC., 1610 FIFTH STREET, BERKELEY CA 94710
Rick Rexing officer: Chief Revenue Officer 12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
David Loretta officer: Chief Financial Officer C/O NORDSTROM, INC., 1700 SEVENTH AVENUE, SEATTLE WA 98101
Carla Vernon officer: Chief Executive Officer 12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
James D White director C/O CAVA GROUP, INC., 202-400-2920 14 RIDGE SQUARE NW, SUITE 5, WASHINGTON DC 20016
Janis Hoyt officer: Chief People Officer 12130 MILLENNIUM DRIVE, #500, LOS ANGELES CA 90094
Nikolaos A Vlahos director, officer: Chief Executive Officer 1221 BROADWAY, OAKLAND CA 94612
Katherine Barton officer: Chief Growth Officer 12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Peter C. Gerstberger officer: Chief Digital & Strat. Officer 12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES CA 90094
Jack Hartung director 1543 WAZEE STREET, SUITE 200, DENVER CO 80202
Julia M Brown director C/O ABLE BRANDS CO., 30 HUDSON YARDS, NEW YORK NY 10001

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