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Lyft (WBO:LYFT) Selling and Marketing Expense : €472 Mil (TTM As of Mar. 2024)


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What is Lyft Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Lyft's Selling and Marketing Expense for the three months ended in Mar. 2024 was €134 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 was €472 Mil.

Lyft Selling and Marketing Expense Historical Data

The historical data trend for Lyft's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Lyft Selling and Marketing Expense Chart

Lyft Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Selling and Marketing Expense
Get a 7-Day Free Trial 732.71 342.22 364.09 501.75 441.08

Lyft Quarterly Data
Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 108.29 100.76 121.76 115.50 133.83

Lyft Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was €472 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Lyft Selling and Marketing Expense Related Terms

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Lyft (WBO:LYFT) Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Technology » Software » Lyft Inc (WBO:LYFT) » Definitions » Selling and Marketing Expense
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Traded in Other Exchanges
LYFT:USA LYFT:Mexico 0A2O:UK LY0:Germany
Address
185 Berry Street, Suite 400, San Francisco, CA, USA, 94107
Website
https://www.lyft.com
Lyft is the second-largest ride-sharing service provider in the U.S. and Canada, connecting riders and drivers over the Lyft app. Incorporated in 2013, Lyft offers a variety of rides via private vehicles, including traditional private rides, shared rides, and luxury ones. Besides ride-share, Lyft also has entered the bike- and scooter-share market to bring multimodal transportation options to users.