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Playtika Holding (STU:8II) Selling and Marketing Expense : €584 Mil (TTM As of Mar. 2024)


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What is Playtika Holding Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Playtika Holding's Selling and Marketing Expense for the three months ended in Mar. 2024 was €175 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 was €584 Mil.

Playtika Holding Selling and Marketing Expense Historical Data

The historical data trend for Playtika Holding's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Playtika Holding Selling and Marketing Expense Chart

Playtika Holding Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Selling and Marketing Expense
Get a 7-Day Free Trial 372.33 412.64 514.81 569.89 537.09

Playtika Holding Quarterly Data
Dec18 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 134.22 130.33 133.80 144.89 175.17

Playtika Holding Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was €584 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Playtika Holding Selling and Marketing Expense Related Terms

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Playtika Holding (STU:8II) Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Playtika Holding Corp (STU:8II) » Definitions » Selling and Marketing Expense
Comparable Companies
BILI SCPL GDEV GRVY DDI MYPS SOHU SKLZ GMGI BHAT ATVI ATVI NTES TSE:7974 EA TTWO RBLX TSE:3659 TSE:9766 TSE:9697
Traded in Other Exchanges
PLTK:USA
Address
C/o Playtika Ltd, HaChoshlim Street 8, Herzliya Pituarch, ISR
Website
https://www.playtika.com
Playtika Holding Corp is primarily engaged in developing mobile games. Some of its games include Board Kings, House of Fun, Poker Heat, Slotomania, and Bingo Blitz. The company has built live game operations services and a proprietary technology platform to support its portfolio of games. It primarily derives revenue from the sale of virtual items associated with online games. Geographically, the group has a business presence in the USA, EMEA, APAC and Other regions of which key revenue is derived from the USA. It offers both Mobile and Web-based platforms.

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