DraftKings (LTS:0ABA) Selling and Marketing Expense : $1,152 Mil (TTM As of Mar. 2024)

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What is DraftKings Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. DraftKings's Selling and Marketing Expense for the three months ended in Mar. 2024 was $341 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 was $1,152 Mil.

DraftKings Selling and Marketing Expense Historical Data

The historical data trend for DraftKings's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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DraftKings Selling and Marketing Expense Chart

DraftKings Annual Data

Trend

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Selling and Marketing Expense

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185.27

495.19

981.50

1,185.98

1,200.72

DraftKings Quarterly Data
	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Selling and Marketing Expense	Get a 7-Day Free Trial															389.13	207.49	313.32	290.78	340.70

DraftKings Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was $1,152 Mil.

DraftKings Selling and Marketing Expense Related Terms

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DraftKings (LTS:0ABA) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » DraftKings Inc (LTS:0ABA) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

DKNG:USA DKNG:Mexico 8DEA:Germany D2KN34:Brazil

Address

222 Berkeley Street, 5th Floor, Boston, MA, USA, 02116

Website

https://www.draftkings.com

DraftKings got its start in 2012 as an innovator in daily fantasy sports. Then, following a Supreme Court ruling in 2018 that allowed states to legalize online sports wagering, the company expanded into online sports and casino gambling, where it generally holds the number two or three revenue share position across states in which it competes. DraftKings is now live with online sports betting in 21 states (44% of the U.S. population) and iGaming in five states (11% of U.S.), with both products available to around 40% of Canada's population. The company also operates a non-fungible token commissioned-based marketplace and develops and licenses online gaming products.

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