KE Holdings (HKSE:02423) Selling and Marketing Expense : HK$7,302 Mil (TTM As of Dec. 2023)

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What is KE Holdings Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. KE Holdings's Selling and Marketing Expense for the three months ended in Dec. 2023 was HK$2,275 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 was HK$7,302 Mil.

KE Holdings Selling and Marketing Expense Historical Data

The historical data trend for KE Holdings's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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KE Holdings Selling and Marketing Expense Chart

KE Holdings Annual Data

Trend

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Selling and Marketing Expense

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3,456.09

4,404.21

5,276.37

5,107.16

7,278.20

KE Holdings Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Selling and Marketing Expense	Get a 7-Day Free Trial															1,488.32	1,473.65	1,804.15	1,749.09	2,275.46

KE Holdings Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 adds up the quarterly data reported by the company within the most recent 12 months, which was HK$7,302 Mil.

KE Holdings Selling and Marketing Expense Related Terms

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KE Holdings (HKSE:02423) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Real Estate » Real Estate » KE Holdings Inc (HKSE:02423) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

BEKE:USA KE8:Germany

Address

No. 2 Chuangye Road, Oriental Electronic Technology Building, Haidian District, Beijing, CHN, 100086

Website

https://investors.ke.com

KE Holdings, or Beike, is a large residential real estate sales and rental brokerage company in China. Founded in 2001, the company operates through self-owned Lianjia stores in Beijing and Shanghai and connected third-party agencies including franchise brand Deyou in other cities, with commissions charged on existing home and new home transactions. Leveraging an online-offline hybrid model, Beike also attract clients through its namesake online marketplace. The company tapped into home renovation services by acquiring Shengdu Home Decoration in 2022. As at the end of 2022, Beike's cofounders collectively control the company, while Tencent and its affiliates share 8% of voting power.

Executives

The Bank Of New York Mellon Corporation	2201 Interest of corporation controlled by you
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Peng Yongdong	2307 Founder of a discretionary trust who can infl
Shan Yigang	2307 Founder of a discretionary trust who can infl
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Zhu Yan	2501 Other
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Data Bliss Limited	2201 Interest of corporation controlled by you
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Clover Rich Limited	2101 Beneficial owner
Trident Trust Company (hk) Limited	2201 Interest of corporation controlled by you

KE Holdings (HKSE:02423) Headlines

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