Li Ning Co (HKSE:02331) Selling and Marketing Expense : HK$9,932 Mil (TTM As of Dec. 2023)

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What is Li Ning Co Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Li Ning Co's Selling and Marketing Expense for the six months ended in Dec. 2023 was HK$5,613 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 was HK$9,932 Mil.

Li Ning Co Selling and Marketing Expense Historical Data

The historical data trend for Li Ning Co's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Li Ning Co Selling and Marketing Expense Chart

Li Ning Co Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Selling and Marketing Expense

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4,946.26

5,245.21

7,515.88

8,167.99

9,931.65

Li Ning Co Semi-Annual Data
	Jun14	Dec14	Jun15	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23
Selling and Marketing Expense	Get a 7-Day Free Trial															4,017.55	3,965.53	4,390.16	4,318.71	5,612.95

Li Ning Co Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 adds up the semi-annually data reported by the company within the most recent 12 months, which was HK$9,932 Mil.

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Li Ning Co (HKSE:02331) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » Li Ning Co Ltd (HKSE:02331) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

LNNGY:USA LNNGF:USA LNLB:Germany

Address

No. 8 Xing Guang 5th Street, Opto-Mechatronics Industrial Park, Zhongguancun Science and Technology Area, Tongzhou District, Beijing, CHN, 101111

Website

https://www.lining.com

Established in 1989, Li Ning is one of the largest sportswear companies in China. Headquartered in Beijing, Li Ning mainly sells professional and leisure footwear and apparel under the Li Ning brand. Despite having a single-brand strategy, Li Ning launched multiple sub-brands (such as China Li Ning and Li Ning 1990) to appeal to different demographics. As of the end of 2021, the company had 7,137 stores in China, of which 1,232 were directly operated, and 5,905 were franchised.

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