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AppLovin (FRA:6RV) Selling and Marketing Expense : €790 Mil (TTM As of Mar. 2024)


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What is AppLovin Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. AppLovin's Selling and Marketing Expense for the three months ended in Mar. 2024 was €209 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 was €790 Mil.

AppLovin Selling and Marketing Expense Historical Data

The historical data trend for AppLovin's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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AppLovin Selling and Marketing Expense Chart

AppLovin Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23
Selling and Marketing Expense
433.60 516.05 999.95 868.06 761.77

AppLovin Quarterly Data
Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 189.58 177.61 198.97 204.46 208.55

AppLovin Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was €790 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

AppLovin Selling and Marketing Expense Related Terms

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AppLovin (FRA:6RV) Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Technology » Software » AppLovin Corp (FRA:6RV) » Definitions » Selling and Marketing Expense
Comparable Companies
DT SSNC GRAB MANH PAYC AZPN BSY TYL PCTY CDAY CRM XTER:SAP INTU NOW UBER CDNS SHOP WDAY XPAR:DSY ROP
Traded in Other Exchanges
APP:USA 6RV:Germany
Address
1100 Page Mill Road, Palo Alto, CA, USA, 94304
Website
https://www.applovin.com
AppLovin Corp is a mobile app technology company. It focuses on growing the mobile app ecosystem by enabling the success of mobile app developers. The company's software solutions provide advanced tools for mobile app developers to grow their businesses by automating and optimizing the marketing and monetization of their application.

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