Fluent (Fluent) Risk Assessment

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What is Fluent Risk Assessment?

Risk Assessment represents the investment risk of a stock derived from our exclusive method. It suggests how risky the investment opportunity is based on the valuation and the fundamental performance of the stock. It is derived from following key aspects:

1. GuruFocus internally developed valuations of the stock, such as GF valuation.
2. Quality Rank, a business quality indicator developed by GuruFocus.
3. Fundamental performance: Piotroski F-Score, Altman Z-Score, Beneish M-Score, etc.
4. Growth opportunities: 5-year revenue growth rate, 5-Year EPS without NRI Growth Rate, etc.

Value investors are always willing to find undervalued stocks. However, not all the undervalued stocks are good deals, we should also be careful of how risky the investment opportunity is. We believe that if the company's financial strength and profitability are strong, and the stock price is within a reasonable range of the GF valuation, or stock has a high return with its price being undervalued, then it might be a good investment opportunity with low risk.

Based on those aspects listed above, GuruFocus believes the risk assessment of Fluent is: High Risk: High uncertainty.

Competitive Comparison of Fluent's Risk Assessment

For the Advertising Agencies subindustry, Fluent's Risk Assessment, along with its competitors' market caps and Risk Assessment data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Fluent's Risk Assessment Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Fluent's Risk Assessment distribution charts can be found below:

* The bar in red indicates where Fluent's Risk Assessment falls into.

Fluent (NAS:FLNT) Risk Assessment Explanation

Based on the four aspects listed above, GuruFocus provides the following 7 evaluations:

All-in-One Screener Examples (1)
Low Risk: Strong fundamentals, worth long-term holding
Moderate Risk: Sensitive, better choose undervalued stock
High Risk: High uncertainty with risk-return tradeoff
High Risk: Good fundamentals, beware of shrinking business
High Risk: Sensitive to economic or industry trends
High Risk: High uncertainty
No Data: Cannot be evaluated

(1) These are some simple examples. You can access our Risk Assessment filter under All-in-One Screener’s Fundamental tab and set your own criteria.

Fluent Risk Assessment Related Terms

Thank you for viewing the detailed overview of Fluent's Risk Assessment provided by GuruFocus.com. Please click on the following links to see related term pages.

Fluent (Fluent) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Fluent Inc (NAS:FLNT) » Definitions » Risk Assessment

Comparable Companies

Traded in Other Exchanges

7TM:Germany

Address

300 Vesey Street, 9th Floor, New York, NY, USA, 10282

Website

https://www.fluentco.com

Fluent Inc is a data-driven digital marketing services company. It performs customer acquisition services by operating digital marketing campaigns, through which it connects its advertiser clients with consumers they are seeking to reach. It delivers data and performance-based marketing executions to its clients, such as consumer brands, direct marketers and agencies across a wide range of industries, including Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment and Retail & Consumer. Geographically it earns key revenue from the U.S segment.

Executives

Matthew Conlin	other: President of Fluent, LLC	C/O IDI, INC., 2650 NORTH MILITARY TRAIL, SUITE 300, BOCA RATON FL 33431
Ryan Schulke	director, other: CEO of Fluent, LLC	C/O IDI, INC., 2650 NORTH MILITARY TRAIL, SUITE 300, BOCA RATON FL 33431
Ryan Macnab Perfit	officer: Interim CFO	C/O FLUENT INC. (N/K/A COGINT, INC.), 33 WHITEHALL STREET, 15TH FLOOR, NEW YORK NY 10004
Frost Gamma Investments Trust	other: Joint Filer	4400 BISCAYNE BLVD, MIAMI FL 33137
Frost Phillip Md Et Al	10 percent owner	4400 BISCAYNE BLVD, MIAMI FL 33137-3227
Donald Huntley Patrick	officer: COO	C/O FLUENT INC. (N/K/A COGINT, INC.), 33 WHITEHALL STREET, 15TH FLOOR, NEW YORK NY 10004
Sugandha Khandelwal	officer: Chief Financial Officer	C/O FLUENT, INC., 300 VESEY STREET, 9TH FLOOR, NEW YORK NY 10282
David Allen Graff	director	300 VESEY STREET, NEW YORK NY 10282
Pfenniger Richard C Jr	director	4400 BISCAYNE BLVD., MIAMI FL 33137
Carla Newell	director	528 RAMONA STREET, PALO ALTO CA 94301
Alexander Mandel	officer: Chief Financial Officer	1061 MARKET STREET, 6TH FLOOR, SAN FRANCISCO CA 94103
Kohn Barbara Shattuck	director	PENN NATIONAL GAMING, INC, 825 BERKSHIRE BLVE, SUITE 200, WYOMISSING PA 19610
Peter Benz	director	171 MADISON AVE., 17 FL.,, NEW YORK NY 10016
Michael Brauser	director	4400 BISCAYNE BLVD., SUITE 850, MIAMI FL 33137
Andrew J Frawley	director	C/O EXCHANGE APPLICATIONS INC, 89 SOUTH STREET, BOSTON MA 02111