Cricut (Cricut) Net Margin % : 4.88% (As of Dec. 2023)

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What is Cricut Net Margin %?

Net margin is calculated as Net Income divided by its Revenue. Cricut's Net Income for the three months ended in Dec. 2023 was $11.3 Mil. Cricut's Revenue for the three months ended in Dec. 2023 was $231.2 Mil. Therefore, Cricut's net margin for the quarter that ended in Dec. 2023 was 4.88%.

The historical rank and industry rank for Cricut's Net Margin % or its related term are showing as below:

CRCT' s Net Margin % Range Over the Past 10 Years
Min: 6.84 Med: 8.07 Max: 16.12
Current: 7.01

CRCT's Net Margin % is ranked better than
70.29% of 2464 companies
in the Hardware industry
Industry Median: 2.67 vs CRCT: 7.01

Cricut Net Margin % Historical Data

The historical data trend for Cricut's Net Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Cricut Net Margin % Chart

Cricut Annual Data

Trend

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Net Margin %

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8.06

16.12

10.75

6.84

7.01

Cricut Quarterly Data
	Dec18	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Net Margin %	Get a 7-Day Free Trial														3.88	5.02	9.01	9.85	4.88

Competitive Comparison of Cricut's Net Margin %

For the Computer Hardware subindustry, Cricut's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Cricut's Net Margin % Distribution in the Hardware Industry

For the Hardware industry and Technology sector, Cricut's Net Margin % distribution charts can be found below:

* The bar in red indicates where Cricut's Net Margin % falls into.

Cricut Net Margin % Calculation

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Cricut's Net Margin for the fiscal year that ended in Dec. 2023 is calculated as

Net Margin	=	Net Income (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	53.636	/	765.147
	=	7.01 %

Cricut's Net Margin for the quarter that ended in Dec. 2023 is calculated as

Net Margin	=	Net Income (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	11.288	/	231.246
	=	4.88 %

Cricut (NAS:CRCT) Net Margin % Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.

Cricut Net Margin % Related Terms

Thank you for viewing the detailed overview of Cricut's Net Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

Cricut (Cricut) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Hardware » Cricut Inc (NAS:CRCT) » Definitions » Net Margin %

Comparable Companies

Traded in Other Exchanges

398:Germany

Address

10855 South River Front Parkway, South Jordan, UT, USA, 84095

Website

https://www.cricut.com

Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs, and T-shirts to large-scale interior decorations. It derives revenues from three segments including Connected machines, Subscriptions, and Accessories and materials. It derives maximum revenue from the Accessories and Materials segment through the sales of Cricut EasyPress, hand tools, machine replacement tools and blades, project materials such as vinyl and iron-on, and sales of a la carte digital content purchases, including fonts, images, and projects.

Executives

Abdiel Qualified Master Fund Lp	10 percent owner	90 PARK AVENUE, 29TH FLOOR, NEW YORK NY 10016
Jason Makler	director	10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095
Donald B. Olsen	officer: EVP, General Counsel & Sec.	10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095
Ryan Harmer	officer: Principal Accounting Officer	10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095
Arora Ashish	director, 10 percent owner, officer: Chief Executive Officer	10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095
Kimball C Shill	officer: Chief Financial Officer	10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095
Gregory Rowberry	officer: EVP, Sales	10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095
Len Blackwell	director	10855 SOUTH RIVER FRONT PARKWAY, SOUTH JORDAN UT 84095
Abdiel Capital Management, Llc	10 percent owner	90 PARK AVENUE, 29TH FLOOR, NEW YORK NY 10016
Moran Colin T.	10 percent owner	410 PARK AVE, SUITE 930, NEW YORK NY 10022
Abdiel Capital Advisors, Lp	10 percent owner	90 PARK AVENUE, 29TH FLOOR, NEW YORK NY 10016
Abdiel Capital Lp	10 percent owner	C/O ABDIEL CAPITAL ADVISORS, LP, 90 PARK AVENUE, 29TH FLOOR, NEW YORK NY 10016
Martin F Petersen	officer: Chief Financial Officer	5152 NORTH EDGEWOOD DRIVE, SUITE 375, PROVO UT 84604
Petrus Trust Company, Lta	10 percent owner	3000 TURTLE CREEK BLVD., DALLAS TX 75219
L.p. Hwgaa,	10 percent owner	3000 TURTLE CREEK BLVD, DALLAS TX 75219