Loyalty Ventures (Loyalty Ventures) Intangible Assets : $179.9 Mil (As of Sep. 2022)

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What is Loyalty Ventures Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Loyalty Ventures's intangible assets for the quarter that ended in Sep. 2022 was $179.9 Mil.

Loyalty Ventures Intangible Assets Historical Data

The historical data trend for Loyalty Ventures's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Loyalty Ventures Intangible Assets Chart

Loyalty Ventures Annual Data

Trend

Dec18

Dec19

Dec20

Dec21

Intangible Assets

743.63

741.00

653.05

Loyalty Ventures Quarterly Data
	Dec18	Dec19	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22
Intangible Assets	Get a 7-Day Free Trial							712.59	653.05	642.68	193.51	179.89

Loyalty Ventures Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Loyalty Ventures (OTCPK:LYLTQ) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Loyalty Ventures Intangible Assets Related Terms

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Loyalty Ventures (Loyalty Ventures) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Industrials » Transportation » Loyalty Ventures Inc (OTCPK:LYLTQ) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

N/A

Address

7500 Dallas Parkway, Suite 700, Plano, TX, USA, 75024

Website

Loyalty Ventures Inc provides coalition and campaign-based loyalty solutions through the Canadian AIR MILES Reward Program and BrandLoyalty Group B.V. It owns and operates the AIR MILES Reward Program, and Netherlands-based BrandLoyalty, a provider of purpose-driven, tailor-made campaign-based loyalty solutions for grocers and other high-frequency retailers. The AIR MILES Reward Program is a full-service outsourced coalition loyalty program for its sponsors who pay a fee per AIR MILES reward mile issued, in return for which the AIR MILES Reward Program provides all marketing, customer service, rewards and redemption management. BrandLoyalty designs, implements, conducts and evaluates and tailor-made loyalty programs for high frequency retailers worldwide.

Executives

Barbara L Rayner	director	7500 DALLAS PARKWAY, SUITE 700, PLANO TX 75024
Charles L Horn	director, officer: President and CEO	BUILDERS FIRSTSOURCE INC., 2001 BRYAN STREET, SUITE 1600, DALLAS TX 75201
Roger H Ballou	director	C/O CDI CORP, 1717 ARCH ST 35TH FL, PHILADELPHIA PA 19103
Graham W Atkinson	director	1200 E. ALGONQUIN ROAD, ELK GROVE TOWNSHIP IL 60007
Richard A. Genovese	director	2500 MCCLELLAN AVENUE, SUITE 350, PENNSAUKEN NJ 08109
Laura Santillan	officer: SVP, Chief Accounting Officer	17655 WATERVIEW PARKWAY, DALLAS TX 75252
John Jeffrey Chesnut	officer: EVP, Chief Financial Officer	7500 DALLAS PARKWAY, SUITE 700, PLANO TX 75024
Cynthia L Hageman	officer: EVP, GC & Secretary	7500 DALLAS PARKWAY, SUITE 700, PLANO TX 75024
Claudia Mennen	officer: BrandLoyalty CEO	7500 DALLAS PARKWAY, SUITE 700, PLANO TX 75024
Blair F Cameron	officer: President, AIR MILES	7500 DALLAS PARKWAY, SUITE 700, PLANO TX 75024
Alliance Data Systems Corp	10 percent owner	3095 LOYALTY CIRCLE, COLUMBUS OH 43219