GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » WK Kellogg Co (NYSE:KLG) » Definitions » Intangible Assets

WK Kellogg Co (WK Kellogg Co) Intangible Assets : $110 Mil (As of Mar. 2024)


View and export this data going back to 2023. Start your Free Trial

What is WK Kellogg Co Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. WK Kellogg Co's intangible assets for the quarter that ended in Mar. 2024 was $110 Mil.

WK Kellogg Co Intangible Assets Historical Data

The historical data trend for WK Kellogg Co's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

WK Kellogg Co Intangible Assets Chart

WK Kellogg Co Annual Data
Trend Dec20 Dec21 Dec22 Dec23
Intangible Assets
110.00 110.00 110.00 110.00

WK Kellogg Co Quarterly Data
Dec20 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only 110.00 110.00 110.00 110.00 110.00

WK Kellogg Co Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

WK Kellogg Co  (NYSE:KLG) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

WK Kellogg Co Intangible Assets Related Terms

Thank you for viewing the detailed overview of WK Kellogg Co's Intangible Assets provided by GuruFocus.com. Please click on the following links to see related term pages.

WK Kellogg Co (WK Kellogg Co) Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » WK Kellogg Co (NYSE:KLG) » Definitions » Intangible Assets
Comparable Companies
USNA TJBH UTZ HAIN WEST JBSS BRCC BGS SENEA BYND XSWX:NESN KHC XPAR:BN GIS SHSE:603288 NSE:NESTLEIND SZSE:300999 SHSE:600887 TSE:2802 LSE:ABF
Traded in Other Exchanges
KU9:Germany
Address
One Kellogg Square, Battle Creek, MI, USA, 49016
Website
WK Kellogg is the second-largest cereal manufacturer in North America. Its cereal brands include Special K, Frosted Flakes, Raisin Bran, Froot Loops, Frosted Mini Wheats, Kashi, Corn Flakes, Rice Krispies, Apple Jacks, and Bear Naked. The company was spun off from the former Kellogg business, now known as Kellanova, where the former firm's global snacks portfolio and international cereal are now housed. WK Kellogg, which began trading in October 2023, generates the bulk of its sales (about 88% of its proforma fiscal 2022 base) from its home turf.
Executives
Sherry Brice officer: Chief Supply Chain Officer C/O WK KELLOGG CO, ONE KELLOGG SQUARE, BATTLE CREEK MI 49016
Norma Barnes-euresti director ONE KELLOGG SQUARE, BATTLE CREEK MI 49016
David Mckinstray officer: Chief Financial Officer ONE KELLOGG SQUARE, BATTLE CREEK MI 49016
Doug Vandevelde officer: Chief Growth Officer ONE KELLOGG SQUARE, BATTLE CREEK MI 49016
Gary H Pilnick director, officer: President
Bruce Alan Brown officer: Chief Customer Officer ONE KELLOGG SQUARE, BATTLE CREEK MI 49016
Michael Corbo director C/O COLGATE-PALMOLIVE COMPANY, 300 PARK AVENUE, NEW YORK NY 10022
Mindy Sherwood director C/O WK KELLOGG CO, ONE KELLOGG SQUARE, BATTLE CREEK MI 49016
Julio N Nemeth director ONE PROCTER & GAMBLE PLAZA, CINCINNATI OH 45202
R David Banyard director MYERS INDUSTRIES INC., 1293 SOUTH MAIN STREET, AKRON OH 44301
Ramon Murguia director ONE MICHIGAN AVENUE EAST, BATTLE CREEK MI 49017-4058
Kellogg W K Foundation Trust 10 percent owner 50 S. LA SALLE ST., B-10, CHICAGO IL 60603
Kellogg W K Foundation 10 percent owner
G Zachary Gund director 14 NASSAU STREET, PRINETON NJ 08542
Ellanova 10 percent owner 412 N WELLS ST, CHICAGO IL 60654