Media Investment Optimization (XMAD:MIO) Gross Margin % : 39.02% (As of Dec. 2023)

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What is Media Investment Optimization Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Media Investment Optimization's Gross Profit for the six months ended in Dec. 2023 was €11.39 Mil. Media Investment Optimization's Revenue for the six months ended in Dec. 2023 was €29.19 Mil. Therefore, Media Investment Optimization's Gross Margin % for the quarter that ended in Dec. 2023 was 39.02%.

The historical rank and industry rank for Media Investment Optimization's Gross Margin % or its related term are showing as below:

XMAD:MIO' s Gross Margin % Range Over the Past 10 Years
Min: 21.57 Med: 25.2 Max: 34.8
Current: 34.8

During the past 4 years, the highest Gross Margin % of Media Investment Optimization was 34.80%. The lowest was 21.57%. And the median was 25.20%.

XMAD:MIO's Gross Margin % is not ranked
in the Media - Diversified industry.
Industry Median: 38.52 vs XMAD:MIO: 34.80

Media Investment Optimization had a gross margin of 39.02% for the quarter that ended in Dec. 2023 => Competition eroding margins

The 5-Year average Growth Rate of Gross Margin for Media Investment Optimization was 0.00% per year.

Media Investment Optimization Gross Margin % Historical Data

The historical data trend for Media Investment Optimization's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Media Investment Optimization Gross Margin % Chart

Media Investment Optimization Annual Data

Trend

Dec20

Dec21

Dec22

Dec23

Gross Margin %

21.57

22.35

28.05

34.80

Media Investment Optimization Semi-Annual Data
	Dec20	Dec21	Jun22	Dec22	Jun23	Dec23
Gross Margin %	Get a 7-Day Free Trial			-	25.66	30.23	31.33	39.02

Competitive Comparison of Media Investment Optimization's Gross Margin %

For the Advertising Agencies subindustry, Media Investment Optimization's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Media Investment Optimization's Gross Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Media Investment Optimization's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Media Investment Optimization's Gross Margin % falls into.

Media Investment Optimization Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Media Investment Optimization's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )	=	Gross Profit (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	22.5	/	64.628
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(64.628 - 42.135)	/	64.628
	=	34.80 %

Media Investment Optimization's Gross Margin for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )	=	Gross Profit (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	11.4	/	29.19
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(29.19 - 17.8)	/	29.19
	=	39.02 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Media Investment Optimization (XMAD:MIO) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Media Investment Optimization had a gross margin of 39.02% for the quarter that ended in Dec. 2023 => Competition eroding margins

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Media Investment Optimization Gross Margin % Related Terms

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Media Investment Optimization (XMAD:MIO) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Media Investment Optimization SA (XMAD:MIO) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

Paseo Castellana 95 Pl 24, Torre Europa Building, Madrid, ESP, 28046

Website

https://www.mio.es

Media Investment Optimization SA is a consultancy company in the integration of marketing services and digital transformation, oriented to provide an impact on the income statement of its clients, through the use of technology. It is made up of different companies specialized in the fields of marketing and advertising: creativity, media buying, data analytics, social media, web development, marketing automation and technology.