Media Investment Optimization (XMAD:MIO) Goodwill : €4.47 Mil (As of Dec. 2023)

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What is Media Investment Optimization Goodwill?

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Media Investment Optimization's goodwill for the quarter that ended in Dec. 2023 was €4.47 Mil.

Media Investment Optimization Goodwill Historical Data

The historical data trend for Media Investment Optimization's Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Media Investment Optimization Goodwill Chart

Media Investment Optimization Annual Data

Trend

Dec20

Dec21

Dec22

Dec23

Goodwill

0.05

0.42

5.41

4.47

Media Investment Optimization Semi-Annual Data
	Dec20	Dec21	Jun22	Dec22	Jun23	Dec23
Goodwill	Get a 7-Day Free Trial			0.42	-	5.41	4.80	4.47

Media Investment Optimization Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

Media Investment Optimization (XMAD:MIO) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Media Investment Optimization's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2023 is calculated as

Goodwill-to-Asset (A: Dec. 2023 )	=	Goodwill	/	Total Assets
	=	4.47	/	35.165
	=	0.13

Media Investment Optimization's Goodwill-to-Asset Ratio for the quarter that ended in Dec. 2023 is calculated as

Goodwill-to-Asset (Q: Dec. 2023 )	=	Goodwill	/	Total Assets
	=	4.47	/	35.165
	=	0.13

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.

Media Investment Optimization Goodwill Related Terms

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Media Investment Optimization (XMAD:MIO) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Media Investment Optimization SA (XMAD:MIO) » Definitions » Goodwill

Comparable Companies

Traded in Other Exchanges

N/A

Address

Paseo Castellana 95 Pl 24, Torre Europa Building, Madrid, ESP, 28046

Website

https://www.mio.es

Media Investment Optimization SA is a consultancy company in the integration of marketing services and digital transformation, oriented to provide an impact on the income statement of its clients, through the use of technology. It is made up of different companies specialized in the fields of marketing and advertising: creativity, media buying, data analytics, social media, web development, marketing automation and technology.