GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Vehicles & Parts » LiveWire Group Inc (NYSE:LVWR) » Definitions » Gross Profit

LiveWire Group (LiveWire Group) Gross Profit : $-11.16 Mil (TTM As of Mar. 2024)


View and export this data going back to 2022. Start your Free Trial

What is LiveWire Group Gross Profit?

LiveWire Group's gross profit for the three months ended in Mar. 2024 was $-4.13 Mil. LiveWire Group's gross profit for the trailing twelve months (TTM) ended in Mar. 2024 was $-11.16 Mil.

Gross Margin % is calculated as gross profit divided by its revenue. LiveWire Group's gross profit for the three months ended in Mar. 2024 was $-4.13 Mil. LiveWire Group's Revenue for the three months ended in Mar. 2024 was $4.98 Mil. Therefore, LiveWire Group's Gross Margin % for the quarter that ended in Mar. 2024 was -82.90%.

LiveWire Group had a gross margin of -82.90% for the quarter that ended in Mar. 2024 => No sustainable competitive advantage

During the past 4 years, the highest Gross Margin % of LiveWire Group was 6.20%. The lowest was -80.86%. And the median was -11.19%.


LiveWire Group Gross Profit Historical Data

The historical data trend for LiveWire Group's Gross Profit can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

LiveWire Group Gross Profit Chart

LiveWire Group Annual Data
Trend Dec20 Dec21 Dec22 Dec23
Gross Profit
-24.96 -2.57 2.90 -5.77

LiveWire Group Quarterly Data
Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24
Gross Profit Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.26 -2.94 1.09 -5.19 -4.13

Competitive Comparison of LiveWire Group's Gross Profit

For the Auto Manufacturers subindustry, LiveWire Group's Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


LiveWire Group's Gross Profit Distribution in the Vehicles & Parts Industry

For the Vehicles & Parts industry and Consumer Cyclical sector, LiveWire Group's Gross Profit distribution charts can be found below:

* The bar in red indicates where LiveWire Group's Gross Profit falls into.



LiveWire Group Gross Profit Calculation

Gross Profit is the different between the sale prices and the cost of buying or producing the goods.

LiveWire Group's Gross Profit for the fiscal year that ended in Dec. 2023 is calculated as

Gross Profit (A: Dec. 2023 )=Revenue - Cost of Goods Sold
=38.023 - 43.795
=-5.77

LiveWire Group's Gross Profit for the quarter that ended in Mar. 2024 is calculated as

Gross Profit (Q: Mar. 2024 )=Revenue - Cost of Goods Sold
=4.978 - 9.105
=-4.13

Gross Profit for the trailing twelve months (TTM) ended in Mar. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was $-11.16 Mil.

Gross Profit is the numerator in the calculation of Gross Margin.

LiveWire Group's Gross Margin % for the quarter that ended in Mar. 2024 is calculated as

Gross Margin % (Q: Mar. 2024 )=Gross Profit (Q: Mar. 2024 ) / Revenue (Q: Mar. 2024 )
=(Revenue - Cost of Goods Sold) / Revenue
=-4.13 / 4.978
=-82.90 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


LiveWire Group  (NYSE:LVWR) Gross Profit Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

LiveWire Group had a gross margin of -82.90% for the quarter that ended in Mar. 2024 => No sustainable competitive advantage


LiveWire Group Gross Profit Related Terms

Thank you for viewing the detailed overview of LiveWire Group's Gross Profit provided by GuruFocus.com. Please click on the following links to see related term pages.


LiveWire Group (LiveWire Group) Business Description

Traded in Other Exchanges
Address
3700 West Juneau Avenue, Milwaukee, WI, USA, 53208
LiveWire Group Inc is an all-electric vehicle company. It sells electric vehicles and related parts and accessories and apparel in the United States and certain international markets. The company's segment includes Electric Motorcycles and STACYC. LiveWire generates revenue from the sale of electric motorcycles, electric balance bikes, related P&A, and apparel.
Executives
Matt Tandrup other: Head of Design and Prod. Strat 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Karim Donnez officer: Chief Executive Officer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Hiromichi Mizuno director 1-2-33-A504, KOMAZAWA, SETAGAYA, TOKYO M0 154-0012
Vance Calvin Strader officer: Chief Technical Officer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Kjell Gruner director C/O HARLEY-DAVIDSON, INC., 3700 W JUNEAU AVENUE, MILWAUKEE WI 53208
Harley-davidson Motor Co Group, Llc 10 percent owner C/O HARLEY-DAVIDSON, INC., 3700 W JUNEAU AVENUE, MILWAUKEE WI 53208
Jonathan Paul Carter officer: Chief Accounting Officer C/O HARLEY-DAVIDSON, INC., 3700 W JUNEAU AVENUE, MILWAUKEE WI 53208
Ryan Morrissey officer: President C/O HARLEY-DAVIDSON, INC., 3700 W JUNEAU AVENUE, MILWAUKEE WI 53208
Electricsoul, Llc 10 percent owner C/O HARLEY-DAVIDSON, INC., 3700 W JUNEAU AVENUE, MILWAUKEE WI 53208
Tralisa Maraj officer: Chief Financial Officer C/O HARLEY-DAVIDSON, INC., 3700 W JUNEAU AVENUE, MILWAUKEE WI 53208
Harley-davidson, Inc. 10 percent owner 3700 W. JUNEAU AVE, MILWAUKEE WI 53208
Glen Koval director C/O HARLEY-DAVIDSON, INC., 3700 W JUNEAU AVENUE, MILWAUKEE WI 53208
O'sullivan Coyne Edel M. director 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
William L Cornog director C/O KOHLBERG KRAVIS ROBERTS & CO. L.P., 9 WEST 57TH STREET, SUITE 4200, NEW YORK NY 10019
Amanda P. Rusin officer: Chief Legal Officer 7201 METRO BLVD, MINNEAPOLIS MN 55439