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Fujian Zitian Media Technology Co (SZSE:300280) Gross Margin % : 14.41% (As of Mar. 2024)


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What is Fujian Zitian Media Technology Co Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Fujian Zitian Media Technology Co's Gross Profit for the three months ended in Mar. 2024 was ¥76 Mil. Fujian Zitian Media Technology Co's Revenue for the three months ended in Mar. 2024 was ¥529 Mil. Therefore, Fujian Zitian Media Technology Co's Gross Margin % for the quarter that ended in Mar. 2024 was 14.41%.

Warning Sign:

Fujian Zitian Media Technology Co Ltd gross margin has been in long-term decline. The average rate of decline per year is -37.2%.


The historical rank and industry rank for Fujian Zitian Media Technology Co's Gross Margin % or its related term are showing as below:

SZSE:300280' s Gross Margin % Range Over the Past 10 Years
Min: 1.84   Med: 24.25   Max: 61.37
Current: 1.84


During the past 13 years, the highest Gross Margin % of Fujian Zitian Media Technology Co was 61.37%. The lowest was 1.84%. And the median was 24.25%.

SZSE:300280's Gross Margin % is ranked worse than
95.53% of 963 companies
in the Media - Diversified industry
Industry Median: 38.48 vs SZSE:300280: 1.84

Fujian Zitian Media Technology Co had a gross margin of 14.41% for the quarter that ended in Mar. 2024 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Fujian Zitian Media Technology Co was -37.20% per year.


Fujian Zitian Media Technology Co Gross Margin % Historical Data

The historical data trend for Fujian Zitian Media Technology Co's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Fujian Zitian Media Technology Co Gross Margin % Chart

Fujian Zitian Media Technology Co Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 61.37 30.59 34.15 21.09 2.72

Fujian Zitian Media Technology Co Quarterly Data
Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 14.25 19.80 21.81 368.41 14.41

Competitive Comparison of Fujian Zitian Media Technology Co's Gross Margin %

For the Advertising Agencies subindustry, Fujian Zitian Media Technology Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Fujian Zitian Media Technology Co's Gross Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Fujian Zitian Media Technology Co's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Fujian Zitian Media Technology Co's Gross Margin % falls into.



Fujian Zitian Media Technology Co Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Fujian Zitian Media Technology Co's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )=Gross Profit (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=59.4 / 2188.377
=(Revenue - Cost of Goods Sold) / Revenue
=(2188.377 - 2128.943) / 2188.377
=2.72 %

Fujian Zitian Media Technology Co's Gross Margin for the quarter that ended in Mar. 2024 is calculated as


Gross Margin % (Q: Mar. 2024 )=Gross Profit (Q: Mar. 2024 ) / Revenue (Q: Mar. 2024 )
=76.3 / 529.493
=(Revenue - Cost of Goods Sold) / Revenue
=(529.493 - 453.176) / 529.493
=14.41 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Fujian Zitian Media Technology Co  (SZSE:300280) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Fujian Zitian Media Technology Co had a gross margin of 14.41% for the quarter that ended in Mar. 2024 => No sustainable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Fujian Zitian Media Technology Co Gross Margin % Related Terms

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Fujian Zitian Media Technology Co (SZSE:300280) Business Description

Traded in Other Exchanges
N/A
Address
South side of Aofeng Road, Aofeng Street, Property building on the first floor of Chuangshi Building, Taijiang District, Fujian Province, Fuzhou, CHN, 350004
Fujian Zitian Media Technology Co Ltd is engaged in the business of modern advertising service business, including building media advertising and Internet advertising.

Fujian Zitian Media Technology Co (SZSE:300280) Headlines

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