Gross Margin % is calculated as gross profit divided by its revenue. Life360's Gross Profit for the
three
months ended in Dec. 2023 was $60.1 Mil. Life360's Revenue for the
three
months ended in Dec. 2023 was $87.0 Mil. Therefore, Life360's Gross Margin % for the quarter that ended in Dec. 2023 was 69.15%.
The historical rank and industry rank for Life360's Gross Margin % or its related term are showing as below:
LIFX'
s Gross Margin % Range Over the Past 10 Years
Min: 65.09 Med: 76.45 Max: 80.91
Current: 73.11
During the past 6 years, the highestGross Margin % of Life360 was 80.91%. The lowest was 65.09%. And the median was 76.45%.
LIFX's Gross Margin % is ranked better than 81.11% of 2631
companies
in the Software industry
Industry Median: 41.74
vs LIFX: 73.11
Life360 had a gross margin of 69.15% for the quarter that ended in Dec. 2023 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Life360 was 0.00% per year.
Life360 Gross Margin % Historical Data
The historical data trend for Life360's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of Life360's Gross Margin %
For the Software - Application subindustry, Life360's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Life360's Gross Margin % Distribution in the Software Industry
For the Software industry and Technology sector, Life360's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Life360's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Life360 (OTCPK:LIFX) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Life360 had a gross margin of 69.15% for the quarter that ended in Dec. 2023 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Life360 Gross Margin % Related Terms
Thank you for viewing the detailed overview of Life360's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.
Life360 is the world's largest family-focused social network, with over 50 million monthly active users. Security-conscious families use the Life360 app to track each other's whereabouts and to track the location of their pets and personal belongings. Life360 also offers a suite of additional security features, such as driver safety monitoring, roadside assistance, and emergency dispatching. In the U.S., the Life360 app regularly ranks in the top 10 most popular social-networking apps and in the top 25 across all apps in terms of daily active users.
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